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EXPERIENCE ORCHESTRATION LAYER FOR UNIFIED COMMERCE

One governed answer across the systems you already run, for every channel and every AI agent.

One Question, Five Systems

Enterprise commerce stacks grow one system and one channel at a time, each wired directly to the frontends that need it. With N systems and N channels, that is NxN connections.  Add a marketplace or a mobile app and the count climbs again.

Pricing and policy rules get re-implemented in each path and quietly drift, so the same product answers differently depending on which connection a customer or an agent happens to hit.

The turn: Conscia makes it Nx1. Every system connects once to one governed orchestration layer, and every channel and every AI agent reads and writes through that layer. The rules live in one place, so the answer is the same wherever it is asked. The second integration in an account costs a fraction of the first, and a new channel or market ships as configuration rather than another integration project.

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Here is what the market is finding out...

Nobody is short of protocols. Everybody is short of an answer.

Walmart

put roughly 200,000 products through ChatGPT checkout and measured conversion at about a third of its own site. It rebuilt so customers log in to Walmart and transact in Walmart's systems. What the integration had been missing was real-time inventory, promotions, loyalty and store pickup.

Stripe

having built the plumbing for agentic commerce, reports brands reformatting the same catalog six different ways, and says agents need millisecond-level inventory verification rather than 15-minute-old data.

OpenAI's ACP

onboards merchants through a product feed carrying price and availability. The spec defines no refresh interval and no freshness SLA. Merchants are told to validate at checkout against their own systems.

The Conscia Platform

Three components, One Orchestration Layer

Govern the meaning once. Resolve the answer live. Expose to any surface.

Abstract Gold Spheres

DX GRAPH

Real-time Semantic Layer

One governed definition of what a product, a price, a customer and available mean across your estate. Authored content is governed with workflow, review and validation. Operational data arrives on events, so the layer stays current and can be read directly instead of being copied into every application first.

DX ENGINE

The Orchestration Engine

Queries your systems, applies your rules, and resolves one answer shaped for whoever asked. When the consumer acts on it, the same path carries the write back into your systems of record. It records which sources it touched and how the answer was assembled, so any transaction can be reconstructed.

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UNIVERSAL MCP SERVER

Agent Facing Surface

One brand-level endpoint that gives AI agents your governed answer and the actions they can take, federated across every system behind it, where a single platform's MCP server answers only for its own estate. Discover and transact through one endpoint, with UCP and ACP as siblings rather than separate builds.

One layer, three ways to start

Orchestration Layer for Headless Commerce (BFF)

One backend for every frontend, channel and agent. Storefronts, apps, marketplaces and AI agents read the same governed capability surface.

 

Best fit: replatforms, multiple frontends, page performance under load, agent readiness programmes.

Agent-Ready Product Data Layer (PIM)

The PIM job, and the half it never had. One governed model of product, price, availability and policy, served live rather than syndicated on a schedule.

 

Best fit: Greenfield PIM selections, configurable and relationship-heavy catalogs, enrichment currently happening inside the commerce platform or ERP.

Discoverable and transactable by AI agents.

Publish your governed answer to agents over MCP, UCP and ACP, execute the purchase when an agent acts, and keep a record of how it was assembled. Your brand shows up accurately in ChatGPT, Gemini and the surfaces that follow, and it can actually complete the sale.

Our commerce platform already has agentic layer.

The Objection

Your commerce platform probably ships one already, and if that platform is also your OMS, your PIM and your loyalty engine, you should use it. Protocol support is real engineering and it settles how an agent asks your business a question.

 

It says nothing about who assembles the answer. A platform's agentic layer answers confidently for what that platform holds and defers the rest into the agent's context window, where the cross-system work becomes whatever the model infers.

 

Every commerce MCP server shipping today is single-platform. commercetools, Adobe, Microsoft, Shopify. Not one federates outside its own estate.

 

For most enterprise brands that layer sits inside one vendor among eight, on a roadmap they do not control.

Rapid Deployment. Fraction of The Cost. 

Conscia's Advantages

Conscia sits between your enterprise systems and experience touchpoints, providing a semantic foundation that aligns business meaning across platforms and a governed ai orchestration layer that turns that meaning into safe, consistent execution in real time.

 

REAL-TIME ASSEMBLY

 

The answer is assembled from the source systems

Product, price, availability, entitlement and policy resolve deterministically across every system that holds part of them. The same question returns the same answer, and it does not depend on what a model decided in a context window.

 

READ AND WRITE CAPABILITIES

 

Supports both reads and writes

Add to cart, voucher application, checkout initiation, payment authorisation, order creation and returns run as governed orchestrations into your systems of record. An agent that can only ask questions is a search experience.

 

OBSERVABILITY AND GOVERNANCE

 

Any transaction can be reconstructed

Which systems were queried, in what order, under which rules, and where a sequence failed partway through. Platform endpoints see only their own slice. Hand-built layers fragment the trace across the teams that built them.

 

REPLACE YOUR STACK WITHOUT DISRUPTION

 

Your stack stays replaceable

Channels call Experience APIs rather than your systems. A backend can be swapped by reconfiguring a flow instead of rewriting every consumer, which is how modernization becomes sequential rather than a program.

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Power of MACH Logo

Proud Member of the MACH Alliance

All Conscia is built from the ground up with the M-A-C-H principles, ensuring a future-proof and adaptable technology stack.  This certification offers a guarantee to you that you are investing in an orchestration platform that is built on the principles of composability, i.e microservices architecture, API-first, Cloud-Native and Headless.  This robust architecture ensures that our orchestration layer will adapt and scale effortlessly with your evolving needs, providing seamless interoperability with all API-first technologies in your tech ecosystem.

Hear It from Our Customers

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"The project proved us that MACH and Monolith don't have to be at the odds. With the right orchestration layer you can bridge both worlds and future proof your stack. Big thanks to Conscia and EPAM together, we didn't just deliver a digital transformation, we made composability real."

Philipp Hanraths, Manager IT Architecture, Takko Fashion

Talk to an Architect

Ask us where your stack answers, and where it breaks.  An agent asks whether an item arrives by Friday, at a contract price, to a given address, under an existing agreement. Four systems hold parts of that answer. Tell us what you're running and we will show you where that question resolves cleanly and where it does not.

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