• Platform
    • Experience Orchestration
    • Master Data Management
  • Use Cases
    • Experience Orchestration
    • Master Data Management
  • Connectors
  • Pricing
  • Resources
    • Docs
    • API
    • Video Library
    • Webinars
    • News
    • Blog
  • Our Story
  • Platform
    • DX Engine
    • DX Graph
  • Connectors
  • Resources
    • Docs
    • API
    • Product Videos
    • Webinars
    • News
    • Blog
  • Our Story
Book a Meeting
  • Platform
    • DX Engine
    • DX Graph
  • Connectors
  • Resources
    • Docs
    • API
    • Product Videos
    • Webinars
    • News
    • Blog
  • Our Story
Book a Meeting

Unleash the Superpowers of Your Composable Stack

The 'Brain' of the Composable Stack

The future of personalized and omnichannel experiences lies in the Composable stack.  However, to truly harness its power, you need to overcome the challenges of delivering seamless experiences while managing data and content scattered across your tech stack.  Conscia.ai acts as the ‘Brain’ of the Composable stack that empowers business users to control who sees what content when and where regardless of where the content and data reside.

  • For Developers

Build experiences 10X faster with Zero-Code Orchestration as a Service.

Accelerate Transformation Initiatives

In a composable stack, you end up writing a lot of ‘glue code’ to connect to various backend systems.  You may do this using GraphQL, API Gateways, proprietary software, etc – this takes time, money and very expensive resources.

Conscia streamlines your workflows and reduces the need for custom code or complex integrations. This improved efficiency frees up your team to focus on higher-value tasks and strategic initiatives that drive business growth.

Maximize Legacy Technology Investments

When your content and data is siloed in legacy backend systems such as ERPs, PIMs, CMSs, CRMs etc, the Conscia creates an API-first, modernized Data Layer on top of these existing applications to power modern, composable experiences. In other words, Conscia accelerates the journey from legacy and monolithic systems to a composable architecture without having to decommission these systems.

Own Your Data

With the deprecation of the third-party cookie it has become ever more important to own your relationship with your customer.  This starts with owning your first party data.

Say goodbye to data lock-ins imposed by third party analytics tools. With Conscia, you have complete control over your data, enabling you to export, integrate, and utilize it in any way you see fit.  For example, if you want to further analyze this data into your BI platform, use this data for AI powered Recommendations, or even push it to your CDP, you have complete access to it.

Orchestration as a Service

Conscia is completely agnostic of both your frontend and your systems of record.  Conscia sits in the cloud as an API-accessible orchestration engine, allowing you to avoid writing glue code or custom business logic in your frontend.  There is no need for an SDK because Conscia is agnostic of what frontend framework you choose.

With just one API call to Conscia, our engine delivers everything you need to create exceptional customer experiences.

  • For Marketers

Control what content your customer should see on every channel from a centralized interface.

Take Back Control Over Your Experiences

Conscia returns control back in the hands of business users with a centralized UI to control personalization and A/B testing for all your channels and touch points, not just your website. This includes mobile, email, SMS, kiosks, digital displays and more.

Also, instead of tying your personalization logic to one single CMS, you can personalize content from all of your systems of record in one place.

Understand How Your Experiences are Performing

Track behavioural signals as your customer interacts with your content and experiences and use powerful insights offered by Conscia to determine how best to optimize your customer experience for every customer.

Continue Using Your Favourite Tools

As long as we can connect to your tool via an API end point, you can go ahead and use your tool without any customization whatsoever.  Conscia connects to all headless CMSs, DAMs, PIMs, Search Engines, Ecommerce Engines, Recommendation Engines, and more.

Freedom to Build a Best-of-Breed Stack

Conscia can connect to any backend as long as it is headless and offers APIs.  This means that you can continue working with whatever tools you wish such as a CDP, CRM, CMS, PIM, Commerce Engine, Promotions Engine and manage the experience on any channel regardless of where your data and content lies.

Platform Components

DX Engine™
Real-time Decision Engine

In a Composable experience stack, the control for who sees what content when and where frequently falls in the hands of the developers. They write glue code, typically in the frontend, to orchestrate content and data from various systems based on hard-coded rules that are communicated to them by business in the requirements phase. The DX Engine empowers business teams with operational control over the digital experience, while eliminating the need to write glue code on the frontend.

Key Features

Rules Engine

The DX Engine’s rules engine allows you to define and manage complex business rules that determine the content, offers, and experiences to be served to customers. You can create rules based on various factors such as customer segments, demographics, behavior, location, and device type. This enables you to deliver highly targeted and context-aware experiences.

Real-time Decisioning

The DX Engine’s decisioning capabilities operate in real-time, which means that decisions are made and experiences are personalized on-the-fly as customers interact with your digital properties. This ensures that customers always receive up-to-date, contextually relevant content and offers.

Zero Code API Orchestration

In a composable architecture, you end up writing a lot of ‘glue code’ to connect the various components.  You may do this using GraphQL, API Gateways, proprietary software, etc – this takes time, money and very expensive resources.

Conscia replaces all this custom code with zero-code API Orchestration and cuts down your development cost to 1/10th of a typical project.

Data and Analytics

The DX Engine captures data about every interaction that the customer has with your digital products and provides analytics in real-time, which means you can monitor and analyze the performance of your digital experiences as they unfold. This enables you to quickly identify trends, make data-driven decisions, and adapt your strategies accordingly.

You have complete access to this data and can use it to power more in-depth analytics or learn from the data to provide AI-powered experiences to your customers.

 

A/B Testing and Optimization

The DX Engine supports A/B testing, allowing you to test different variations of content, offers, and experiences to determine which ones perform best. By using the analytics data from these tests, you can refine and optimize your digital experiences based on data-driven insights, ultimately improving customer engagement, conversion rates, and overall satisfaction.

DX Graph™
Unify Data and Content Silos

When your content and data is siloed in legacy backend systems such as ERPs, PIMs, CMSs, CRMs etc, the DX Graph™ creates a API-first, modernization layer on top of these existing applications to power modern, composable experiences. In other words, the DX Graph™ makes it possible for organizations to move from legacy and monolithic systems to a composable architecture.

Key Features

Data Unification

DX Graph can intelligently unify data from disparate systems, harmonizing differences in data structures and formats. This enables the creation of a consistent, coherent data model that can be easily accessed and used by the DX Engine or any other downstream application to create connected experiences.

Metadata Enrichment

Unify ecommerce content and data from siloed CMSs without lifting and shifting from the system of record.  Search, filter, enrich, classify, cleanse, relate and distribute to any downstream application or front-end via APIs.



Learn More

Data Validation

One of the common challenges faced by organizations is the quality and heterogeneity of data residing in siloed systems. Before content is consumed by downstream applications, it is important to validate and subsequently optimize the quality of content. For each source collection, Conscia offers configurable Inspector Cards which help users understand the quality of their content and identify areas where it can be improved.

Data Normalization

Data normalization is a crucial process that ensures consistency across your data sources. DX Graph helps you harmonize discrepancies in formats, units, and terminology, resulting in a unified and coherent data model. This makes your data easier to work with and analyze.

Real-time Access of Data

The DX Graph offers real-time APIs that you can connect to from any channel to consume data and content to build sophisticated customer experiences.

How does Conscia's DXO stack up against our competitors for
Business Users?

Conscia was built from the ground up with the needs of digitally mature organizations where there is seamless collaboration between business teams and developers.  In these settings, there is a presence or at least a desire to have well articulated design system and content strategy allowing content authors, designers and developers to create consistent, efficient, and scalable user interfaces across various platforms and products.

In these settings, business teams are interested in controlling the actual content that appears within designated spots on the page or a visual interface based on the context of the customer, and not so much the visual design elements, look and feel and layout of the experience as these have already been predetermined. In these organizations, it is improbable that business users will require the creation of spontaneous, standalone landing pages on an individual basis.

What these organizations need is a Digital Experience Orchestration.  Let’s break down the features available to the business users in Conscia.

Personalize and tailor experiences on every channel
Conscia returns control back in the hands of business users with a centralized UI to control personalization and A/B testing for all your channels and touch points, not just your website. This includes mobile, email, SMS, kiosks, digital displays and more.
Omnichannel A/B Testing and Experimentation
With Conscia, A/B testing becomes a more accessible and manageable process. By allowing you to experiment with different variations of your digital experiences, you can effectively optimize your content and design to better connect with your audience.
Freedom to use your favourite tools

As long as we can connect to your tool via an API end point, you can go ahead and use your tool without any custom integration whatsoever. Conscia connects to all headless CMSs, DAMs, PIMs, Search Engines, Ecommerce Engines, Recommendation Engines, and more out of the box.  Within Conscia’s Experience Studio, you can manage what content is shown in what context by directly selecting the content from its source.

Understand how your experiences are performing
Track behavioural signals as your customer interacts with your content and experiences and use powerful insights offered by Conscia to determine how best to optimize your customer experience for every customer.
Preview Experiences In-Context

Conscia allows business teams to preview what content the customer would see in various contexts such as device, location, customer segment, time of day, campaign, etc.  Note that we don’t provide the ability to visually update how the design elements of the page such as layout, css, etc.

How does Conscia compare against our competitors from a Developer's perspective?

Here, we’ll outline the primary technical differentiators of our product.  We welcome you to do your own research on how these stack up against DXC players like Uniform, Builder.io and Stackbit.

Orchestration as a Service

Conscia is completely agnostic of your frontend and sits in the cloud as an API-accessible orchestration engine, allowing you to avoid writing glue code or custom business logic in your frontend. With just one API call to Conscia, our engine delivers everything you need to create a tailored customer experiences.

Truly decoupled architecture
Writing glue code in your front end couples your backend to your front-end. This logic is not re-usable on other front-end frameworks and channels. Conscia abstracts the business logic from the frontend and allows you to configure how your backend maps to any frontend in a centralized orchestration layer.
Zero-code API Orchestration
Conscia achieves zero-code orchestration by providing a unified API layer that connects multiple backend systems, such as CMS, CRM, CDP, and DAM, without requiring any custom code or complex integrations. The DX Engine orchestrates data and content between systems and leverages real-time decisioning to intelligently connect the dots between various backend APIs.
Understand how your backend services are performing
Conscia tracks every call it receives from the client side and logs it for analysis. This log contains essential information about API performance, response failures, etc so that you can gain full visibility into the status of your entire composable stack.
Maximize your investments in existing technologies
When your content and data is siloed in legacy backend systems such as ERPs, PIMs, CMSs, CRMs etc, Conscia creates an API-first, modernized data layer on top of these existing applications to power modern, composable experiences. In other words, Conscia accelerates the journey from legacy and monolithic systems to a composable architecture without having to decommission these systems.
Own your data

Say goodbye to data lock-ins imposed by third party analytics tools. With Conscia, you have complete control over your data, enabling you to export, integrate, and utilize it in any way you see fit. For example, if you want to further analyze this data in your BI platform, use this data to generate AI powered Recommendations, or even push it to your CDP, you have full access to it.

Composable Recipes

Personalize Media at Scale with Cloudinary and Segment
Play Video
Omnichannel Personalization with Contentstack

You will be in great company

Business Case for Knowledge Graphs in Composable Commerce
Continue Reading

The Demise of the Cookie and the Rise of First Party Data
Continue Reading

Benefits of Personalization
Personalization in a Composable Stack
Continue Reading

The Need for Marketing Led Experience Orchestration in the Headless Digital Stack
Continue Reading


39 Advance Road
Toronto, Ontario, Canada
M8Z 2S6
(877) 500-6544

© Copyright 2023
Linkedin

Company

Contact Us
Privacy Policy
Brand Assets

Resources

User Guides and Docs
Product Videos

DX Engine Use Cases

Headless Content Personalization
Omnichannel Experience Management
API Orchestration

DX Graph Use Cases

Legacy Modernization
Knowledge Graph
Modern PIM/MDM
We use cookies to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. View our Privacy Policy
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT