Orchestrate Personalized Experiences
in a Composable Stack
The Brain of Your Composable Stack
Headless doesn't have to mean 'Brainless'
Unify
Create a content graph of all your siloed data sources, discover, enrich, validate, and distribute to any channel via real-time and batch methods.
Orchestrate
Connect with any backend datasource via real-time APIs and orchestrate personalized experiences to any channel via a unified Experience API.
Analyze
Understand the performance of your experiences and experiments with advanced analytics and reporting.
Intuitive for Marketers, Powerful for Developers
- One Experience API For Developers
Build experiences 10X faster with Zero-Code API Orchestration as a Service.
Conscia is completely agnostic of both your frontend and your systems of record. Conscia sits in the cloud as an API-accessible orchestration engine, allowing you to avoid writing glue code or custom business logic in your frontend. There is no need for an SDK because Conscia is agnostic of what frontend framework you choose.
With just one API call to Conscia, our engine delivers everything you need to create exceptional customer experiences.
In a composable stack, you end up writing a lot of ‘glue code’ to connect to various backend systems. You may do this using GraphQL, API Gateways, proprietary software, etc – this takes time, money and very expensive resources.
Conscia streamlines your workflows and reduces the need for custom code or complex integrations. This improved efficiency frees up your team to focus on higher-value tasks and strategic initiatives that drive business growth.
When your content and data is siloed in legacy backend systems such as ERPs, PIMs, CMSs, CRMs etc, the Conscia creates an API-first, modernized Data Layer on top of these existing applications to power modern, composable experiences. In other words, Conscia accelerates the journey from legacy and monolithic systems to a composable architecture without having to decommission these systems.
- One Centralized UI For Marketers
Control what content your customer should see on every channel from a centralized interface.
Conscia returns control back in the hands of business users with a centralized UI to control personalization and A/B testing for all your channels and touch points, not just your website. This includes mobile, email, SMS, kiosks, digital displays and more.
Also, instead of tying your personalization logic to one single CMS, you can personalize content from all of your systems of record in one place.
Conscia empowers marketers to test any aspect of your website, app or any other digital property from a central UI.
Track behavioural signals as your customer interacts with your content and experiences and use powerful analytics and reporting capabilities to determine how best to optimize your customer experience for every customer.
How Do We Do it?
Conscia.ai Platform Components
DX Engine™
Real-time Decision Engine
In a Composable experience stack, the control for who sees what content when and where frequently falls in the hands of the developers. They write glue code, typically in the frontend, to orchestrate content and data from various systems based on hard-coded rules that are communicated to them by business in the requirements phase. The DX Engine empowers business teams with operational control over the digital experience, while eliminating the need to write glue code on the frontend.
Key Features
The DX Engine’s rules engine allows you to define and manage complex business rules that determine the content, offers, and experiences to be served to customers. You can create rules based on various factors such as customer segments, demographics, behavior, location, and device type. This enables you to deliver highly targeted and context-aware experiences.
The DX Engine’s decisioning capabilities operate in real-time, which means that decisions are made and experiences are personalized on-the-fly as customers interact with your digital properties. This ensures that customers always receive up-to-date, contextually relevant content and offers.
In a composable architecture, you end up writing a lot of ‘glue code’ to connect the various components. You may do this using GraphQL, API Gateways, proprietary software, etc – this takes time, money and very expensive resources.
Conscia replaces all this custom code with zero-code API Orchestration and cuts down your development cost to 1/10th of a typical project.
The DX Engine captures your first party data about every interaction that the customer has with your digital products and provides analytics in real-time, which means you can monitor and analyze the performance of your digital experiences as they unfold. This enables you to quickly identify trends, make data-driven decisions, and adapt your strategies accordingly.
You have complete access to this data and can use it to power more in-depth analytics or learn from the data to provide AI-powered experiences to your customers.
The DX Engine supports A/B testing, allowing you to test different variations of content, offers, and experiences to determine which ones perform best. By using the analytics data from these tests, you can refine and optimize your digital experiences based on data-driven insights, ultimately improving customer engagement, conversion rates, and overall satisfaction.
DX Graph™
API-First Data Layer
When your content and data is siloed in legacy backend systems such as ERPs, PIMs, CMSs, CRMs etc, the DX Graph™ creates a API-first, modernization layer on top of these existing applications to power modern, composable experiences. In other words, the DX Graph™ makes it possible for organizations to move from legacy and monolithic systems to a composable architecture.
Key Features
DX Graph can intelligently unify data from disparate systems, harmonizing differences in data structures and formats. This enables the creation of a consistent, coherent data model that can be easily accessed and used by the DX Engine or any other downstream application to create connected experiences.
Unify ecommerce content and data from siloed CMSs without lifting and shifting from the system of record. Search, filter, enrich, classify, cleanse, relate and distribute to any downstream application or front-end via APIs.
One of the common challenges faced by organizations is the quality and heterogeneity of data residing in siloed systems. Before content is consumed by downstream applications, it is important to validate and subsequently optimize the quality of content. For each source collection, Conscia offers configurable Inspector Cards which help users understand the quality of their content and identify areas where it can be improved.
Data normalization is a crucial process that ensures consistency across your data sources. DX Graph helps you harmonize discrepancies in formats, units, and terminology, resulting in a unified and coherent data model. This makes your data easier to work with and analyze.
The DX Graph offers real-time APIs that you can connect to from any channel to consume data and content to build sophisticated customer experiences.
Composable Recipes
Personalize Media at Scale with Cloudinary and Segment
Play Video
Omnichannel Personalization with Contentstack
You will be in great company
