One Question, Five Systems
A customer asks whether they can get this item by Friday, at their contract price, delivered to the store near them.
Product attributes live in the PIM. Availability sits in the OMS. Base price is in the ERP with promotions layered on top. Entitlement lives somewhere else again. No single system holds that answer, and so it must be assembled.
For a decade that assembly happened in integration code, and a person absorbed the errors. A shopper refreshed a stale page. A rep checked two screens before approving a refund. An agent transacting on your customer's behalf has no such patience, and a wrong answer becomes a dispute or a reconciliation event at quarter end.
Here is what the market is finding out...
Nobody is short of protocols. Everybody is short of an answer.
Walmart
put roughly 200,000 products through ChatGPT checkout and measured conversion at about a third of its own site. It rebuilt so customers log in to Walmart and transact in Walmart's systems. What the integration had been missing was real-time inventory, promotions, loyalty and store pickup.
Stripe
having built the plumbing for agentic commerce, reports brands reformatting the same catalog six different ways, and says agents need millisecond-level inventory verification rather than 15-minute-old data.
OpenAI's ACP
onboards merchants through a product feed carrying price and availability. The spec defines no refresh interval and no freshness SLA. Merchants are told to validate at checkout against their own systems.
The platform
Two capabilities, working as one
Define what things mean once. Govern every answer returned and every change committed.
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DX GRAPH
Governed Semantic Layer
One governed definition of what a product, a price, a customer and available mean across your estate. Authored content is governed with workflow, review and validation. Operational data arrives on events, so the layer stays current and can be read directly instead of being copied into every application first.
DX ENGINE
The Orchestration Engine
Queries your systems, applies your rules, and resolves one answer shaped for whoever asked. When the consumer acts on it, the same path carries the write back into your systems of record. It records which sources it touched and how the answer was assembled, so any transaction can be reconstructed.
Solutions
Experience and Agent Orchestration
One backend for every frontend, channel and agent. Storefronts, apps, marketplaces and AI agents read the same governed capability surface.
Best fit: replatforms, multiple frontends, page performance under load, agent readiness programmes.
Agent-Ready Product Data Layer
The PIM job, and the half it never had. One governed model of product, price, availability and policy, served live rather than syndicated on a schedule.
Best fit: Greenfield PIM selections, configurable and relationship-heavy catalogs, enrichment currently happening inside the commerce platform.
About your platform's agentic layer
The Objection
Your commerce platform probably ships one already, and if that platform is also your OMS, your PIM and your loyalty engine, you should use it. Protocol support is real engineering and it settles how an agent asks your business a question.
It says nothing about who assembles the answer. A platform's agentic layer answers confidently for what that platform holds and defers the rest into the agent's context window, where the cross-system work becomes whatever the model infers.
Every commerce MCP server shipping today is single-platform. commercetools, Adobe, Microsoft, Shopify. Not one federates outside its own estate.
For most enterprise brands that layer sits inside one vendor among eight, on a roadmap they do not control.
Rapid Deployment. Fraction of The Cost.
Conscia's Advantages
Conscia sits between your enterprise systems and experience touchpoints, providing a semantic foundation that aligns business meaning across platforms and a governed ai orchestration layer that turns that meaning into safe, consistent execution in real time.
01
The answer is assembled, not inferred
Product, price, availability, entitlement and policy resolve deterministically across every system that holds part of them. The same question returns the same answer, and it does not depend on what a model decided in a context window.
03
It carries the write
Add to cart, voucher application, checkout initiation, payment authorisation, order creation and returns run as governed orchestrations into your systems of record. An agent that can only ask questions is a search experience.
04
Any transaction can be reconstructed
Which systems were queried, in what order, under which rules, and where a sequence failed partway through. Platform endpoints see only their own slice. Hand-built layers fragment the trace across the teams that built them.
02
Your stack stays replaceable
Channels call Experience APIs rather than your systems. A backend can be swapped by reconfiguring a flow instead of rewriting every consumer, which is how modernization becomes sequential rather than a program.
Proud Member of the MACH Alliance
All Conscia is built from the ground up with the M-A-C-H principles, ensuring a future-proof and adaptable technology stack. This certification offers a guarantee to you that you are investing in an orchestration platform that is built on the principles of composability, i.e microservices architecture, API-first, Cloud-Native and Headless. This robust architecture ensures that our orchestration layer will adapt and scale effortlessly with your evolving needs, providing seamless interoperability with all API-first technologies in your tech ecosystem.
Hear It from Our Customers
"The project proved us that MACH and Monolith don't have to be at the odds. With the right orchestration layer you can bridge both worlds and future proof your stack. Big thanks to Conscia and EPAM together, we didn't just deliver a digital transformation, we made composability real."
Philipp Hanraths, Manager IT Architecture, Takko Fashion
Talk to an Architect
Ask us where your stack answers, and where it breaks. An agent asks whether an item arrives by Friday, at a contract price, to a given address, under an existing agreement. Four systems hold parts of that answer. Tell us what you're running and we will show you where that question resolves cleanly and where it does not.