Unleash the Superpowers of Your Composable Stack
The 'Brain' of the Composable Stack
The future of personalized and omnichannel experiences lies in the Composable stack. However, to truly harness its power, you need to overcome the challenges of delivering seamless experiences while managing data and content scattered across your tech stack. Conscia.ai acts as the ‘Brain’ of the Composable stack that empowers business users to control who sees what content when and where regardless of where the content and data reside.
- For Developers
Build experiences 10X faster with Zero-Code Orchestration as a Service.
In a composable stack, you end up writing a lot of ‘glue code’ to connect to various backend systems. You may do this using GraphQL, API Gateways, proprietary software, etc – this takes time, money and very expensive resources.
Conscia streamlines your workflows and reduces the need for custom code or complex integrations. This improved efficiency frees up your team to focus on higher-value tasks and strategic initiatives that drive business growth.
When your content and data is siloed in legacy backend systems such as ERPs, PIMs, CMSs, CRMs etc, the Conscia creates an API-first, modernized Data Layer on top of these existing applications to power modern, composable experiences. In other words, Conscia accelerates the journey from legacy and monolithic systems to a composable architecture without having to decommission these systems.
With the deprecation of the third-party cookie it has become ever more important to own your relationship with your customer. This starts with owning your first party data.
Say goodbye to data lock-ins imposed by third party analytics tools. With Conscia, you have complete control over your data, enabling you to export, integrate, and utilize it in any way you see fit. For example, if you want to further analyze this data into your BI platform, use this data for AI powered Recommendations, or even push it to your CDP, you have complete access to it.
Conscia is completely agnostic of both your frontend and your systems of record. Conscia sits in the cloud as an API-accessible orchestration engine, allowing you to avoid writing glue code or custom business logic in your frontend. There is no need for an SDK because Conscia is agnostic of what frontend framework you choose.
With just one API call to Conscia, our engine delivers everything you need to create exceptional customer experiences.
- For Marketers
Control what content your customer should see on every channel from a centralized interface.
Conscia returns control back in the hands of business users with a centralized UI to control personalization and A/B testing for all your channels and touch points, not just your website. This includes mobile, email, SMS, kiosks, digital displays and more.
Also, instead of tying your personalization logic to one single CMS, you can personalize content from all of your systems of record in one place.
Track behavioural signals as your customer interacts with your content and experiences and use powerful insights offered by Conscia to determine how best to optimize your customer experience for every customer.
Conscia can connect to any backend as long as it is headless and offers APIs. This means that you can continue working with whatever tools you wish such as a CDP, CRM, CMS, PIM, Commerce Engine, Promotions Engine and manage the experience on any channel regardless of where your data and content lies.
Platform Components
DX Engine™
Real-time Decision Engine
In a Composable experience stack, the control for who sees what content when and where frequently falls in the hands of the developers. They write glue code, typically in the frontend, to orchestrate content and data from various systems based on hard-coded rules that are communicated to them by business in the requirements phase. The DX Engine empowers business teams with operational control over the digital experience, while eliminating the need to write glue code on the frontend.
Key Features
The DX Engine’s rules engine allows you to define and manage complex business rules that determine the content, offers, and experiences to be served to customers. You can create rules based on various factors such as customer segments, demographics, behavior, location, and device type. This enables you to deliver highly targeted and context-aware experiences.
The DX Engine’s decisioning capabilities operate in real-time, which means that decisions are made and experiences are personalized on-the-fly as customers interact with your digital properties. This ensures that customers always receive up-to-date, contextually relevant content and offers.
In a composable architecture, you end up writing a lot of ‘glue code’ to connect the various components. You may do this using GraphQL, API Gateways, proprietary software, etc – this takes time, money and very expensive resources.
Conscia replaces all this custom code with zero-code API Orchestration and cuts down your development cost to 1/10th of a typical project.
The DX Engine captures data about every interaction that the customer has with your digital products and provides analytics in real-time, which means you can monitor and analyze the performance of your digital experiences as they unfold. This enables you to quickly identify trends, make data-driven decisions, and adapt your strategies accordingly.
You have complete access to this data and can use it to power more in-depth analytics or learn from the data to provide AI-powered experiences to your customers.
The DX Engine supports A/B testing, allowing you to test different variations of content, offers, and experiences to determine which ones perform best. By using the analytics data from these tests, you can refine and optimize your digital experiences based on data-driven insights, ultimately improving customer engagement, conversion rates, and overall satisfaction.
DX Graph™
Unify Data and Content Silos
When your content and data is siloed in legacy backend systems such as ERPs, PIMs, CMSs, CRMs etc, the DX Graph™ creates a API-first, modernization layer on top of these existing applications to power modern, composable experiences. In other words, the DX Graph™ makes it possible for organizations to move from legacy and monolithic systems to a composable architecture.
Key Features
DX Graph can intelligently unify data from disparate systems, harmonizing differences in data structures and formats. This enables the creation of a consistent, coherent data model that can be easily accessed and used by the DX Engine or any other downstream application to create connected experiences.
Unify ecommerce content and data from siloed CMSs without lifting and shifting from the system of record. Search, filter, enrich, classify, cleanse, relate and distribute to any downstream application or front-end via APIs.
One of the common challenges faced by organizations is the quality and heterogeneity of data residing in siloed systems. Before content is consumed by downstream applications, it is important to validate and subsequently optimize the quality of content. For each source collection, Conscia offers configurable Inspector Cards which help users understand the quality of their content and identify areas where it can be improved.
Data normalization is a crucial process that ensures consistency across your data sources. DX Graph helps you harmonize discrepancies in formats, units, and terminology, resulting in a unified and coherent data model. This makes your data easier to work with and analyze.
The DX Graph offers real-time APIs that you can connect to from any channel to consume data and content to build sophisticated customer experiences.
How does Conscia's DXO stack up against our competitors for
Business Users?
Conscia was built from the ground up with the needs of digitally mature organizations where there is seamless collaboration between business teams and developers. In these settings, there is a presence or at least a desire to have well articulated design system and content strategy allowing content authors, designers and developers to create consistent, efficient, and scalable user interfaces across various platforms and products.
In these settings, business teams are interested in controlling the actual content that appears within designated spots on the page or a visual interface based on the context of the customer, and not so much the visual design elements, look and feel and layout of the experience as these have already been predetermined. In these organizations, it is improbable that business users will require the creation of spontaneous, standalone landing pages on an individual basis.
What these organizations need is a Digital Experience Orchestration. Let’s break down the features available to the business users in Conscia.
Conscia returns control back in the hands of business users with a centralized UI to control personalization and A/B testing for all your channels and touch points, not just your website. This includes mobile, email, SMS, kiosks, digital displays and more.
With Conscia, A/B testing becomes a more accessible and manageable process. By allowing you to experiment with different variations of your digital experiences, you can effectively optimize your content and design to better connect with your audience.
As long as we can connect to your tool via an API end point, you can go ahead and use your tool without any custom integration whatsoever. Conscia connects to all headless CMSs, DAMs, PIMs, Search Engines, Ecommerce Engines, Recommendation Engines, and more out of the box. Within Conscia’s Experience Studio, you can manage what content is shown in what context by directly selecting the content from its source.
Track behavioural signals as your customer interacts with your content and experiences and use powerful insights offered by Conscia to determine how best to optimize your customer experience for every customer.
Conscia allows business teams to preview what content the customer would see in various contexts such as device, location, customer segment, time of day, campaign, etc. Note that we don’t provide the ability to visually update how the design elements of the page such as layout, css, etc.
How does Conscia compare against our competitors from a Developer's perspective?
Here, we’ll outline the primary technical differentiators of our product. We welcome you to do your own research on how these stack up against DXC players like Uniform, Builder.io and Stackbit.
Conscia is completely agnostic of your frontend and sits in the cloud as an API-accessible orchestration engine, allowing you to avoid writing glue code or custom business logic in your frontend. With just one API call to Conscia, our engine delivers everything you need to create a tailored customer experiences.
Writing glue code in your front end couples your backend to your front-end. This logic is not re-usable on other front-end frameworks and channels. Conscia abstracts the business logic from the frontend and allows you to configure how your backend maps to any frontend in a centralized orchestration layer.
Conscia achieves zero-code orchestration by providing a unified API layer that connects multiple backend systems, such as CMS, CRM, CDP, and DAM, without requiring any custom code or complex integrations. The DX Engine orchestrates data and content between systems and leverages real-time decisioning to intelligently connect the dots between various backend APIs.
Conscia tracks every call it receives from the client side and logs it for analysis. This log contains essential information about API performance, response failures, etc so that you can gain full visibility into the status of your entire composable stack.
When your content and data is siloed in legacy backend systems such as ERPs, PIMs, CMSs, CRMs etc, Conscia creates an API-first, modernized data layer on top of these existing applications to power modern, composable experiences. In other words, Conscia accelerates the journey from legacy and monolithic systems to a composable architecture without having to decommission these systems.
Say goodbye to data lock-ins imposed by third party analytics tools. With Conscia, you have complete control over your data, enabling you to export, integrate, and utilize it in any way you see fit. For example, if you want to further analyze this data in your BI platform, use this data to generate AI powered Recommendations, or even push it to your CDP, you have full access to it.
Composable Recipes
Personalize Media at Scale with Cloudinary and Segment
Play Video
Omnichannel Personalization with Contentstack
You will be in great company
