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  • Products

    DX Engine™

    A centralized engine for Marketing to orchestrate who sees what content, when and where on every channel regardless of its source.

    DX Graph™

    Unify and enrich data and content from siloed systems of record to create to distribute to any destination with real-time APIs or offline processes.

  • Use Cases
    • DX Engine
      • Omnichannel Personalization
      • Experience Orchestration
    • DX Graph
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  • Connectors
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Blog

29
Nov
Benefits of Personalization
Blog
Personalization in a Composable Stack
by Conscia

Continue Reading

02
Jul
Blog
The Need for Marketing Led Experience Orchestration in the Headless Digital Stack

First came the WebCMS, then came #headless and now, it’s time for #composable…It may look at first sight that it’s getting more complicated as we move from left to right, but all the complexity that is hidden in the implementation and customization of […]

by Sana Remekie

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02
Jul
Blog
Functional Components of an Experience Orchestration Platform

***Note that the following content has been adapted from Sana Remekie’s LinkedIn Post*** Composable, Headless, MACH, oh my!I have had a few conversations this week about Composable/Headless/MACH architecture and how organizations are aligning to this trend.If you’re building a ‘composable’ […]

by Sana Remekie

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02
Jul
Experience Orchestration Approaches
Blog
The Wrong Way of Doing Experience Orchestration

****Please note that the following content was sourced and repurposed from our CEO, Sana Remekie’s LinkedIn post.****  In a composable DXP, data and content driving the experience come from a multitude of sources such as a CMS, Commerce Engine, DAM, […]

by Sana Remekie

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11
Mar
Blog
The Business Case for MACH Architecture

Headless content was a good start, but it was only a start…This gave birth to an entirely new mindset, an architectural shift that pulls away from monolithic platforms and welcomes best-of-breed technologies with open arms: MACH Architecture. Read Full Article […]

by Sana Remekie

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21
May
Blog
Should You Build or Buy Your CDP?

Excerpt: With the deprecation of the third-party cookie, the increased scrutiny on tech giants like Facebook around questions of customer privacy, and new limitations on brands’ abilities to track customers’ browsing behavior across the internet, the pressure is building for […]

by Sana Remekie

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04
Mar
Blog
The Demise of the Cookie and the Rise of First Party Data

Excerpt: Over the last few years, tech behemoths like Facebook and Twitter have come under increasing scrutiny from regulators, pushing them to strengthen their security and privacy controls and be more transparent about how they handle customer data. Legislation, such as GDPR […]

by Sana Remekie

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29
Jan
Blog
What is Experience Orchestration?

Your customer visits you on your website, searches for a product on their mobile phone, gets reminded of the items left in cart via email, signs up for ‘back in stock’ notifications via SMS and if you’re doing something right, […]

by Sana Remekie

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13
Dec
Blog
Guiding towards the future of data to accelerate digital transformation

Most of the organizations grapple with an ever-increasing number of marketing technologies and applications in their technology stacks. There is also a need for companies to adopt a best-of-breed approach.

by Conscia

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16
Sep
Blog
The 12Ps of marketing technology (martech)

Marketing technology (martech) projects are notoriously hard.

The technology landscape is complex with over 8,000 tools. The growth in marketing technology, from 150 tools in 2011 to over 8,000 tools in 2020, is mind blowing.

by Sana Remekie

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12
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