First came the WebCMS, then came #headless and now, it’s time for #composable…It may look at first sight that it’s getting more complicated as we move from left to right, but all the complexity that is hidden in the implementation and customization of […]
***Note that the following content has been adapted from Sana Remekie’s LinkedIn Post*** Composable, Headless, MACH, oh my!I have had a few conversations this week about Composable/Headless/MACH architecture and how organizations are aligning to this trend.If you’re building a ‘composable’ […]
****Please note that the following content was sourced and repurposed from our CEO, Sana Remekie’s LinkedIn post.**** In a composable DXP, data and content driving the experience come from a multitude of sources such as a CMS, Commerce Engine, DAM, […]
Headless content was a good start, but it was only a start…This gave birth to an entirely new mindset, an architectural shift that pulls away from monolithic platforms and welcomes best-of-breed technologies with open arms: MACH Architecture. Read Full Article […]
Excerpt: With the deprecation of the third-party cookie, the increased scrutiny on tech giants like Facebook around questions of customer privacy, and new limitations on brands’ abilities to track customers’ browsing behavior across the internet, the pressure is building for […]
Excerpt: Over the last few years, tech behemoths like Facebook and Twitter have come under increasing scrutiny from regulators, pushing them to strengthen their security and privacy controls and be more transparent about how they handle customer data. Legislation, such as GDPR […]
Your customer visits you on your website, searches for a product on their mobile phone, gets reminded of the items left in cart via email, signs up for ‘back in stock’ notifications via SMS and if you’re doing something right, […]
Most of the organizations grapple with an ever-increasing number of marketing technologies and applications in their technology stacks. There is also a need for companies to adopt a best-of-breed approach.
Marketing technology (martech) projects are notoriously hard.
The technology landscape is complex with over 8,000 tools. The growth in marketing technology, from 150 tools in 2011 to over 8,000 tools in 2020, is mind blowing.
