Behind the Scenes

Conscia was founded on the foresight that as organizations expand the channels through which they engage with their customers, they’ll deal with an explosion of new and legacy technologies that don’t communicate with each other.  This means that organizational knowledge will be siloed across technology silos resulting in operational inefficiencies, redundancies and inconsistencies, ultimately resulting in a fragmented experiences for customers.  Organizational knowledge consists of the content that is generated or consumed by the organization as well as a complete understanding of the customers as they engage with the brand across various channels.  

In the siloed technology landscape within organizations, there is no easy way to get a unified view of your customer or content that resides in various technology stacks traditionally aligned to departmental boundaries.  Everyone is familiar with the expression, ‘the left hand doesn’t know what the right hand is doing’.  These technology silos ultimately result in disjointed and fragmented experiences for your customer across digital channels.  We saw the writing on the wall that this challenge of fragmentation will only get worse with time as brands acquire more and more technologies to support their ever-growing omni-channel digital presence.  So, we set out to solve this challenge.

We knew that it was not practical for organizations to consolidate their digital stacks into a single vendor suite because of the obvious disruption, cost and time involved in such an initiative.  What was required was a solution that doesn’t require a rip and replace of the existing applications, but instead sits on top of existing technology investments.  The ultimate goal was to unify the knowledge that exists in disparate applications and repositories and create a consistent, semantic view of content and customer data in a centralized knowledge graph that could be shared across all digital channels. 

Conscia is a Customer and Content Intelligence platform that has the ability to unify data and content from disparate systems through a schema-agnostic data pipeline, enrich, relate, tag and classify the data in an intelligent knowledge graph, and finally disseminate this semantic view of the customer and content as a centralized service to all digital channels and applications.  With Customer and Content Intelligence so deeply interconnected in a central knowledge graph, Conscia empowers business and marketing teams to power meaningful, consistent and personalized content experiences across all channels at scale.