Orchestrate personalized experiences on every channel with the

DX Engine™

What is the role of the DX Engine in the composable stack?

In a headless and composable experience stack, the control for who sees what content when and where frequently falls in the hands of the developers. They write glue code, typically in the frontend, to orchestrate content and data from various systems based on hard-coded rules that are communicated to them by business in the requirements phase. The DX Engine empowers business teams with operational control over the digital experience, while eliminating the need for developers to write glue code on the frontend.

Key Features

Rules Engine

The DX Engine’s rules engine allows you to define and manage complex business rules that determine the content, offers, and experiences to be served to customers. You can create rules based on various factors such as customer segments, demographics, behavior, location, and device type. This enables you to deliver highly targeted and context-aware experiences.

Real-time Decisioning

The DX Engine’s decisioning capabilities operate in real-time, which means that decisions are made and experiences are personalized on-the-fly as customers interact with your digital properties. This ensures that customers always receive up-to-date, contextually relevant content and offers.

Zero Code API Orchestration

In a composable architecture, you end up writing a lot of ‘glue code’ to connect the various components. You may do this using GraphQL, API Gateways, proprietary software, etc – this takes time, money and very expensive resources.

Conscia replaces all this custom code with zero-code API Orchestration and cuts down your development cost to 1/10th of a typical project.

Data and Analytics

The DX Engine captures data about every interaction that the customer has with your digital products and provides analytics in real-time, which means you can monitor and analyze the performance of your digital experiences as they unfold. This enables you to quickly identify trends, make data-driven decisions, and adapt your strategies accordingly.

You have complete access to this data and can use it to power more in-depth analytics or learn from the data to provide AI-powered experiences to your customers.

A/B Testing and Optimization

The DX Engine supports A/B testing, allowing you to test different variations of content, offers, and experiences to determine which ones perform best. By using the analytics data from these tests, you can refine and optimize your digital experiences based on data-driven insights, ultimately improving customer engagement, conversion rates, and overall satisfaction.

Connect to Any Backend with Zero-Code API Orchestration

A Decision Engine that Powers Intelligent Experiences

One Universal API for All Your Touchpoints

One Centralized Interface for Marketers

One Simple API for Developers

A composable tech stack has a myriad of data sources and consumers that require orchestration. The DX Engine orchestrates and coordinates data, content and business logic from any backend system, providing that it has an API without you having to write custom code. It coordinates data between different platforms and provide a unified response to the consumer via one simple API.

Headless

The DX Engine follows the fundamental principles of a headless architecture and keeps content completely separate from presentation. The API delivers a JSON payload and is completely agnostic of the front-end framework.

OWN YOUR DATA

Say goodbye to data lock-ins imposed by third party analytics tools. With Conscia, you have complete control over your data, enabling you to export, integrate, and utilize it in any way you see fit so that you can further analyze it in your BI platform, use this data to generate AI powered recommendations, or even push it to your CDP.

ON THE EDGE

Conscia's orchestration engine lives on the Edge, offering unprecedented performance and scale. Whether you have a Jamstack or traditional architecture, the DX Engine will fit right in.

ZERO CODE

Connect to any backend application without writing or deploying custom code. Use a Developer UI or API to configure API dependencies, conditional logic, stitching of data elements, etc for zero-code API Orchestration.

UNIFIED API

Developers no longer need to spend time on integrating with multiple backends in a composable stack. Reduce complexity and eliminate time consuming integrations from your front-end code with a single query.

ORCHESTRATION AS A SERVICE

Conscia is completely agnostic of your frontend and sits in the cloud as an API-accessible orchestration engine, allowing you to avoid writing glue code in your frontend. With just one API call to Conscia, our engine delivers everything you need to create a tailored customer experiences.

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Need to Connect Your Legacy Systems to Modern Experiences?

Try Our Digital Experience Graph™

We understand that you can’t replace your existing systems overnight because of the mission critical workflows attached to them and the reliance on data and content residing in them. Conscia’s DX Graph helps you unlock data and content from these systems without a rip-and-replace, while accelerating your roadmap towards a headless, best-of-breed and de-coupled architecture.