Unify content silos across the enterprise with our DX Graph™ and build connected experiences across channels
If your content resides in one or more data sources that is not accessible via APIs, the DX Graph™ allows you to create a modernization layer on top of your legacy systems so that your content can be made available for modern experiences via APIs from a centralized repository.
Secondly, if you want to view, search, filter, enrich and optimize your content from multiple systems and streamline your content operations, the DX Graph™ provides that central interface to your product and marketing teams.
Our stance on Headless CMSs and Commerce Engines is that they do not require the DX Graph™ unless there is a need to aggregate, view, search and filter all content in a single interface. The DX Engine™ orchestrates any content source that is accessible in real-time via APIs.
At Conscia, we have a very broad definition of content. It could mean blog articles, products, offers, inline messaging, image banners, videos and the list goes on and on. This content may be siloed across various data sources or content repositories. Conscia creates a single view of all content regardless of its type or residence.
Here is a visual representation of the DX Graph.
In order for content to be personalized or each user, you first need to understand what content you have and what types of customers may be interested in it. Conscia provides bulk tagging features to ensure that your content has the right meta data for it to be tailored for every type of user in every context.
Using rule-based taxonomies, you can create dynamic collections of products and content. This is structured metadata that can be used by Conscia’s DX Engine to tailor and personalize customer experiences and enhance the discovery of content by any search engine.
You want to use your content assets across different campaigns, channels and personas. It is important to understand how each of these assets is performing and break that down by channel, segment, device, location, etc. With Conscia, you can get intelligence on any content type across these dimensions to get a 360 view of your content. Treat your content like a first class citizen with our Content Performance Dashboards.