Digital Experience Graph
Unify content silos across the enterprise with our DX Graph™ and build connected experiences across channels
What is a Digital Experience Graph and why do you need it?
There are times that your content resides in a data source that is not accessible via APIs in systems that simply don't play well with modern tools and technologies. The DX Graph allows you to create a modernization layer on top of your legacy systems so that your content can be made available for modern experiences via APIs from a centralized repository. Note that content that resides in Headless CMSs and Commerce platforms does not require the DX Graph unless there is a need to aggregate, view, search and filter all content in a single interface. The DX Engine orchestrates any content source that is accessible in real-time via APIs.
Unify content from anywhere
At Conscia, we have a very broad definition of content. It could mean blog articles, products, offers, inline messaging, image banners, videos and the list goes on and on. This content may be siloed across various data sources or content repositories. Conscia creates a single view of all content regardless of its type or residence.
Content Graph in Action.
Here is a visual representation of the DX Graph.
Enrich your content to prepare it for optimal delivery
In order for content to be personalized or each user, you first need to understand what content you have and what types of customers may be interested in it. Conscia provides bulk tagging features to ensure that your content has the right meta data for it to be tailored for every type of user in every context.
Classify content with structured Taxonomies
Using rule-based taxonomies, you can create dynamic collections of products and content. This is structured metadata that can be used by Conscia’s DX Engine to tailor and personalize customer experiences and enhance the discovery of content by any search engine.
Measure how your content is performing
You want to use your content assets across different campaigns, channels and personas. It is important to understand how each of these assets is performing and break that down by channel, segment, device, location, etc. With Conscia, you can get intelligence on any content type across these dimensions to get a 360 view of your content. Treat your content like a first class citizen with our Content Performance Dashboards.
Start your journey to create personalized and tailored experiences today.
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