Use a drag-and-drop user interface to define and assign segments to each of your customers.
You want to know whether your customer is a new mom, a sports fan, a coffee lover, an avid reader or a movie buff. Audience Segments allow you to do just that. Conscia offers an intuitive Audience Builder interface for marketers to create, organize and apply these audience segments. Your marketing team has unfettered access to your customer data, regardless of where it came from.
As your customer leaves engagement signals behind, Conscia is automatically updating the segments they belong to. The event signals are streamed into Conscia’s big datastore and the analytics engine is working continuously to update the calculated fields including segments and journey stages.
Conscia breathes life into each segment that you create. Instead of it being a simple classifier for your customers, Conscia injects intelligence into each segment. You can determine how your segments are reacting to your campaigns, how they perform against other segments and predict what segment a customer belongs to based on their profile attributes, real-time and historical behaviour.
Conscia offers a variety of pre-built connectors for many of the popular MarTech applications and use cases such as Facebook, LinkedIn and Twitter for advertising and MailChimp, Salesforce, Iterable for Email Marketing or Marketing Automation. The connections can be configured within the Control Center by specifying connection details such as API endpoint, tokens, field mappings, etc and the data can start flowing between Conscia and these endpoints in a matter of minutes.
Creating unified customer profiles is useless unless you can make them accessible to the rest of your marketing applications to activate relevant experiences for your customers. Conscia offers a Customer API to access full customer profiles along with customer segments, computed scores and all zero, first, second and third party data you have collected on the customer.
Conscia uses real-time triggers to inform your marketing channels of the latest changes made to your customer's segment association, computed scores and anything else that would give them a real-time view of the customer.
Your customers may belong to an organization. In Conscia, you can relate customers to organizations and create various associations to other business entities, allowing you to create and share account level profiles, behavioural metrics, journey stages, and more.
Conscia offers an intuitive Audience Builder interface for marketers to create, organize and share these audience segments with a myriad of digital marketing channels and systems such as Email Marketing and Automation, Web and Mobile, Ad Networks, and more.
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