DX Engine:
Real-Time
API Orchestration
Reclaim Control. Eliminate Glue Code. Power Future-Ready Experiences.
Most composable stacks crumble under the weight of integration complexity. Hardcoded connectors, fragile point-to-point APIs, and frontend-heavy logic introduce bottlenecks that slow you down and limit agility.
Conscia's Digital Experience Orchestration (DX) Engine is your antidote. It acts as the intelligent middle layer between all your backend systems and customer touchpoints—web, mobile, kiosk, IoT, and AI agents. With zero-code orchestration, it empowers product and business teams to compose dynamic, personalized experiences in real time—without waiting on developers.​​
Key Features
Unlock the power of orchestration
The DX Engine gives your team everything needed to deliver fast, flexible, and scalable digital experiences—without writing glue code. Purpose-built for composability, intelligent automation, and agentic workflows, it orchestrates real-time data and logic across channels with sub-100ms edge performance. Use it to power dynamic storefronts, orchestrate personalized content, streamline checkout flows, or deliver structured responses to AI agents. With built-in observability, dynamic caching, and a declarative rules engine, your team can troubleshoot, optimize, and launch use cases faster. Unlike traditional iPaaS, DX Engine doesn’t just move datait shapes, enriches, and contextualizes it across MACH and legacy systems, making your business truly agent-ready.
Zero Code API Orchestration
Chain API calls, read and write from and to source systems, stitch data from multiple backends and transform schema to your frontend requirements without writing or deploying code and having to maintain the infrastructure to do so.
Real-time Decision Engine
Conscia’s DX Engine includes a business rules engine that lets teams define logic based on real-time context, such as customer segments, channels, locations, or device types. It determines what content, products, or promotions to deliver—without touching the frontend code.
Connect to Any Backend with a Universal API Connector
The DX Engine includes a Universal API Connector that allows seamless integration with any backend system—whether REST, GraphQL, or even SOAP—without writing custom code. It supports dynamic authentication schemes, request/response transformations, and connector chaining, enabling fast and flexible orchestration across both modern MACH APIs and legacy services.
A Vendor Agnostic Experience API Layer
The DX Engine exposes a single, unified API that frontends can use to fetch all necessary data, regardless of how many backend systems are involved. This simplifies development, reduces API chatter, and ensures a consistent structure and performance across all channels.
Understand Performance with Full Observability
The engine offers full transparency into data flows, API calls, decisioning paths, and system health via built-in observability and analytics tools. You can debug, monitor latency, and optimize performance in real time—no black boxes.
Boost Performance with Dynamic Caching
Conscia's DX Engine is hosted on the edge, which means that you don't have to worry about infrastructure or performance. SLAs are our problem. Furthermore, where it makes sense, the engine intelligently caches the orchestration component response to optimize performance.
Real-Time API Chaining, Data Stitching and Data Transformation
The DX Engine chains API calls across multiple backend systems to orchestrate complex workflows like checkout, personalization, or search. It stitches data from sources like CMS, PIM, and ERP into a single response, removing the need for custom glue code. Built-in transformation reshape
A Real-time API Orchestration Engine
%20(3)_edited.jpg)
Conscia’s DX Engine is a real-time API orchestration layer purpose-built for composable architectures. It replaces brittle frontend logic and custom glue code with a powerful, no-code engine that can chain API calls, stitch and transform data, and apply real-time business rules. Whether you're orchestrating a checkout experience or personalizing landing pages, the DX Engine ensures that every interaction is timely, consistent, and intelligently assembled.
Its Universal API Connector integrates with any system—legacy or modern—while edge-based caching protects backend systems and accelerates performance. With a built-in rules engine and observability dashboard, product and engineering teams gain full control and visibility into their experience logic—without writing or maintaining boilerplate code.
.png)
Build Your Agent API With the DX Engine
Ommichannel finally has a mandate.
For years, we talked about omnichannel. Web, mobile, kiosk, voice every touchpoint aligned, orchestrated, and personal. But most of the time, those experiences were stitched together in BFFs and patched with glue code.​
​
Now, with agents in the mix, you’re not just orchestrating for screens. You’re composing for machines. And that changes everything.​ No click paths. No page reloads. Just structured queries and a demand for answers under 100 ms.​ The DX Engine allows brands to build tools and expose an Agent API that forms the foundation for our MCP Server
.png)
Leading brands and public institutions use Conscia’s DX Engine to launch faster and simplify complex tech stacks. A global manufacturer enabled eCommerce in under six months by orchestrating product data and checkout across legacy and modern systems. Retailers have replaced months of glue code with a single orchestration layer to deliver real-time personalization at scale. Whether modernizing a monolith or embracing composable, DX Engine helps teams move faster, personalize smarter, and future-proof their stack.
Success Stories
Government of Ontario
Industry:
Government
Accelerating Digital Transformation: How Conscia Helped the Government of Ontario Unlock Legacy Data and Launch Modern Experiences in Under 6 Weeks
4× Faster Launch in Under 6 weeks
Future-proofing Their Techstack to Support Canadian Citizens
Takko Fashion
Empowering Scalable, Personalized Digital Experiences: How Conscia Transformed Customer Identity and API Orchestration for Enterpise Fashion Retailer Omnichannel Success
Industry:
eCommerce
60%
Reduction in Total Cost of Ownership
3X
Faster Time-to-Market Launched in 4 Months
Rogers Communications
Industry:
Telco
Enabling Seamless Omnichannel Experiences: How Conscia Accelerated Digital Transformation for a Leading TV and eCommerce Retailer
Achieved Omnichannel Delivery in 4 months
7 Years with Conscia's DX Engine
Hear It from Our Customers
“Conscia has played a crucial role in speeding up our development processes, by efficiently integrating data delivery between our backend systems and user interfaces, it enables our digital product teams to operate independently and launch features more quickly. We are proud to partner with an Ontario-based technology scale-up and support their ongoing growth within Canada."
Manish Agarwal, CIO of Ontario’s Ministry of Public and Business Service Delivery
Built to Orchestrate, Designed to Scale
01. Visualize, Test and Debug Your Orchestration Flows
Conscia’s built-in Visualizer gives you full transparency into how every experience call is orchestrated—before it even goes live. You can preview API flows, inspect response payloads, and validate data logic across systems in real time. This makes it easy for business users, developers, and QA teams to collaborate, troubleshoot, and refine experiences without deploying to production. With Visualizer, you’re not guessing—you’re launching with confidence.
02. Observability Dashboard Built-In
Get complete visibility into every experience call. Conscia provides trace logs, error tracking, and API-level performance metrics out of the box. You can troubleshoot orchestration flows, monitor third-party API health, and ensure consistent, predictable performance—all without needing a separate observability tool. It’s transparency that empowers your team to optimize faster and act with confidence.
3.Declarative Business Logic
Define orchestration flows, conditions, and fallbacks using an intuitive, no-code interface. With DX Engine’s rules engine, business and technical teams can create and manage logic without touching frontend code or relying on backend development. That means faster time-to-launch, fewer handoffs, and business agility built right into your digital stack.
.png)
.png)
Move to Composable 5X Faster, at 1/5 of the Cost
Ready to orchestrate your digital ecosystem? Start building a future-proof architecture with Conscia’s Orchestration Engine. Choose a plan or talk to our team for a custom solution.