Our goal is to empower marketers and non-technical users so that you have as little reliance on your IT partners as possible. That is why we have made every aspect of the platform configurable from data onboarding to data enrichment to activation.
You can create any type of data model in Conscia – whether you want to manage products, parts, vendors, content assets, offers or blogs, Conscia offers a drag-and-drog Schema Builder for non-technical users to define the fields and all aspects of form design without writing a line of code.
You want to make sure that your data is ready for primetime. Create and configure Inspector Cards to identify gaps, inaccuracies and inconsistencies in your data, enabling analysts and content managers to reduce manual processes and improve overall data quality.
Conscia offers a catalog of recipes for data cleansing, transformation and enrichment that can be applied to your data to reduce the amount of effort required by your team to build customer profiles. Whether you want to Find and Replace a field value or apply more sophisticated enrichments like Auto-Categorization and Sentiment Extraction, it’s all just a click away.
Conscia offers marketing and product teams unprecedented control over what your customer should see when and where. The Rules Editor interface allows non-technical users to configure context-based rules with a trigger and a target. A trigger can be the real-time context, a customer’s profile attribute, or anything that you need the decision engine to evaluate. A target is the experience that you want to deliver such as Product Recommendations, Inline Messaging, Offers, Notifications, etc.
You want to share the goodness you have created in Conscia with the rest of your universe. Conscia makes this easy with pre-built connections with a catalog of popular Enterprise technologies such as Ecommerce platforms, Marketing Automation platforms, Social Media and Advertising platforms and so much more.
When it comes to analysis of any kind, data teams traditionally take over. We have managed to abstract away much of the complexities of advanced analytics with an intuitive Query Builder UI that empowers marketers and business analysts to define computations using a vocabulary that they understand. For instance, you can define Recency by selecting what type of customer activity should be considered active engagement, page view, product clicked, add to cart, or something else.
Give us a shout.