Unify:
Personalization and Orchestration for Contentful
Conscia connects with multiple Contentful spaces in real-time to deliver personalized and connected experiences across all channels.
"Unify is very much in line with Contentful's vision of breaking down organizational silos and serving as a centralized platform to power continuous and connected experiences across channels. We are very impressed with Conscia's ability to simplify and democratize a process that typically requires significant cost and time"
Kevin Zellmer
VP Partnerships, Contentful
Featured Solution Demo: Unify
Conscia has launched a purpose-built application that offers multi-space, multi-source content orchestration and personalization for Contentful customers. Here is a product demo!
Personalization as a Service
Conscia offers an API approach to personalization, which means that any of your owned channels, including email, web, mobile, kiosks can determine with an API call, the right experience for a customer within their current context. The simplicity of the API concept means that you don’t have to worry about making sure we have the SDK for the framework you’re using. You can call the Conscia API from anywhere.
No need to compromise business stakeholder experience
Some vendors would lead you to believe that without client-side javascript, your business stakeholders will not have as much control over their experience. Conscia offers marketing and product teams unprecedented control over what your customer should see when and where. Whether you choose to call our APIs from the client-side javascript or server-side, the API response is exactly the same and your digital team can parse through it to render the experience using their favourite client-side or server-side framework.
Test any experience you build with our Personalize API
When marketers create landing pages, write email copy, or design CTA buttons, it can be tempting to use our intuition to predict what will make people click and convert. However, basing these decisions on what you may consider ‘common sense’ can be pretty detrimental to your conversion goals. Rather than relying on guesses or assumptions to make these decisions, Conscia gives you the tools to run A/B and multivariate tests, analyze results and automatically optimize your campaigns.
Assemble Experiences with Dynamic Experience Segments
Conscia allows you to inject ‘Experience Segments’ into your page experience based on users’ real-time context and profile attributes. For example, you may have an Experience Segment to inject recommended products into your web page or email marketing. Experience Segments can pull in data and content sitting within Conscia’s Knowledge Graph or in external systems. When you call the Personalize API, you ask for which Experience Segments you need for your experience and Conscia will package together all the instructions in a json format for you to power your front-end experience.
Personalize Absolutely Anything.
Dynamic Content Selection
Enrich your content with dynamic tags and hierarchical taxonomies. This content slot shows a list of content based on the dynamic tags selected.
Curated Content List
Hand select the list of products, offers or content you want to display to specific audience segments or customers.
AI-Powered Recommendations
Provide content, product and offer recommendations to your customers by learning their interests and propensities from the behavioural signals collected.
Personalized Search Results
Customize the search algorithms for each of the personas allowing you to offer relevant search results based on their interest, intent and context.
Personalized Browse and Navigation
Customize the list of facets the customer sees based on who they are, what they are interested in and even what channel they are currently on.
Layout and Design Elements
Provide json instructions to your front-end about what page and design elements to show, hide or modify for each of your personas giving you complete freedom over what presentation framework you choose.
Personalized Forms
Power personalized forms for any use case including progressive registration, surveys, checkout flows, etc.
Inline Messaging and Overlays
Customize CTAs and marketing messages embedded or overlaid on any page or screen.
More Fun Features...
Context can be anything
With Conscia, you can base your personalization efforts on real-time context such as device, browser, location, customer traits such as journey stage, segment, propensity scores, and even current events such as superbowl, christmas, black friday sale, etc, limited only by your imagination.
Embed our Personalize API in your chatbot.
Say you want to recommend products to your customer based on their real-time conversation with a virtual assistant. You can call our APIs with their real-time context and let Conscia tell you what products you should recommend.
Start your journey to create a centralized view of your customer today.
Give us a shout.