Conscia connects with multiple Contentful spaces in real-time to deliver personalized and connected experiences across all channels.
Conscia has launched a purpose-built application that offers multi-space, multi-source content orchestration and personalization for Contentful customers. Here is a product demo!
Conscia offers an API approach to personalization, which means that any of your owned channels, including email, web, mobile, kiosks can determine with an API call, the right experience for a customer within their current context. The simplicity of the API concept means that you don’t have to worry about making sure we have the SDK for the framework you’re using. You can call the Conscia API from anywhere.
When marketers create landing pages, write email copy, or design CTA buttons, it can be tempting to use our intuition to predict what will make people click and convert. However, basing these decisions on what you may consider ‘common sense’ can be pretty detrimental to your conversion goals. Rather than relying on guesses or assumptions to make these decisions, Conscia gives you the tools to run A/B and multivariate tests, analyze results and automatically optimize your campaigns.
Conscia allows you to inject ‘Experience Segments’ into your page experience based on users’ real-time context and profile attributes. For example, you may have an Experience Segment to inject recommended products into your web page or email marketing. Experience Segments can pull in data and content sitting within Conscia’s Knowledge Graph or in external systems. When you call the Personalize API, you ask for which Experience Segments you need for your experience and Conscia will package together all the instructions in a json format for you to power your front-end experience.
With Conscia, you can base your personalization efforts on real-time context such as device, browser, location, customer traits such as journey stage, segment, propensity scores, and even current events such as superbowl, christmas, black friday sale, etc, limited only by your imagination.
Say you want to recommend products to your customer based on their real-time conversation with a virtual assistant. You can call our APIs with their real-time context and let Conscia tell you what products you should recommend.