The Demise of the Cookie and the Rise of First Party Data

Excerpt:

Over the last few years, tech behemoths like Facebook and Twitter have come under increasing scrutiny from regulators, pushing them to strengthen their security and privacy controls and be more transparent about how they handle customer data. Legislation, such as GDPR and CCPA, have emerged to protect customer data and give consumers control and transparency over how companies store and use their information. The rise of customer data regulations in turn resulted in the deprecation of third party cookies by Firefox, Safari and soon Google, followed more recently by Apple’s announcement that apps can no longer capture a customer’s device identity without the customer’s explicit consent.

These are all steps in the right direction. But what comes next for the industry?

In this article, Conscia’s CEO, Sana Remekie, discusses the need for brands and publishers to start taking control of their relationship with their customer and focus on first party data to better understand their customers.

To read the full article on CMSWire: 

The Demise of the Cookie and the Rise of First-Party Data