Transform Your Traditional Search into Cognitive Search with VUE
Are you finding yourself in one of the following situations?
- You have an open source search product that does not have business user tools to manage search relevancy or to personalize the search experience
- You have a commercial search product that is sunsetting or not keeping up with modern technological ecosystems
- You have a modern search product that is very expensive and not delivering on expectations
- You have a legacy search engine (eg. GSA) and would like to replace it with an alternative search solution
VUE offers the most feature-rich, plug-and-play, and technologically advanced search solution in the market by pairing its AI-powered Enterprise Content Services platform with a search engine of your choice. It’s flagship feature, SmartContent™ hub, provides content managers and search owners with a self-service interface to prepare and enrich searchable content with manual, algorithmic and intelligent tagging, giving organizations an unprecedented control over the quality and hence retrievability of information. It offers user intent recognition, content analytics, management of multiple context-specific content views, search experience management with flexible and dynamic page templates that are client-side agnostic with a UI toolkit that gets you up and running in no time.
Pair your existing or desired search engine with VUE™ to create a Cognitive Search Solution with the following capabilities:
- Centralize searchable content from various content repositories using plug-and-play connectors
- Augment searchable content with manual, rule-based and AI-powered tagging
- Publish content to a search index (Elastic/SOLR)
- Enrich user’s search query with intent recognition that uses domain-specific ML models
- Personalize the search relevancy and experience for all contexts and optimize your search relevancy with search analytics
Improving Search Relevance with SmartContent
The quality of content is the primary driver for an optimal search experience. In other words, Garbage In, Garbage Out.
In most organizations, information comes from multiple systems, each with its own set of functions, capabilities and target uses, and is hence highly inconsistent. Also, content in these systems is not written with the primary purpose of being found by search engines. In order to make the content more conducive to information retrieval, it must be normalized, structured and tagged in a way that maps naturally to the way users search.
SmartContent is written and tagged for the right audience, knows when it does or does not convert, and contains the right level of meta-data to be retrieved in the appropriate context.
Single Source, Multiple Views
Most search vendors will provide point-to-point integrations with source systems through ETL scripts, plug-and-play connectors, API integrations, etc. This approach simply undermines the value of preparing and priming the content for search and discovery and does not provide any control to the search owners to influence the content before it is exposed through the search engine. Some vendors provide ‘black box’ enrichments to your content claiming that these are performed by industry experts or through some magic of machine learning, a process that a search expert has no visibility into nevertheless.
Your line of business owners and domain experts know your products/services as well as your consumers and hence should be empowered to define the way products and related content are being found through organic and site search. VUE puts them in the driver seat by providing 100% transparency into the data that ends up in the search engine through an excel-like interface powered with algorithmic content enrichments, domain-specific machine learning models, and manual tagging and override capabilities.
Enrich, Measure, Optimize. Repeat.
It would be a fallacy to say that optimizing search is a one-time or infrequent process. Those tasked with maximizing search relevance understand that maintaining relevance is a balance of art and science – one that requires constant refinement. Seasonality of products, changes in compliance rules and regulations, current events, changes in the business model, social influence and even weather play a role in what customers and employees search for information.
Traditional search vendors attempt to improve search results by expecting business users to create a myriad of business rules and exceptions which are not only unmanageable, but ultimately fail to address the core of the problem – the data. To get meaningful search results, data must be tagged correctly, dynamically and perpetually.
VUE™ provides search experts and merchandisers the ability to improve product related content as well as validate the improvement to search relevancy on an ongoing basis. It seamlessly integrates with any search engine (that exposes an API) so that the business users can prepare data and publish instantly in order to perform fast and efficient iterations of search tuning and optimization.
Extracting Intent from User Queries using Artificial Intelligence
A search query is the clearest expression of a user’s intent, yet its power has yet to be exploited by many search vendors. Users have been trained to use search to find what they are looking for instead of traversing through the deep hierarchies of the product or information taxonomy. The VUE™ platform offers domain-specific user intent recognition models that take input from business analysts and are hence optimized for your business. These algorithms take into account past and present query behaviour, search terms, current navigational context, and external factors such as weather, news, events, etc to determine the user’s intent in real-time.
Pair with a Search Engine of Your Choice
VUE™ can integrate with any search engine that exposes a real-time query API as well as a configuration API (most modern search engines expose these APIs) such as Elasticsearch, SOLR, Microsoft Azure, Algolia, etc. Whether you are using an on-premise, private cloud or commercial cloud instance of any of these search platforms, VUE™ can seamlessly integrate with them.