Embrace a Headless Commerce Architecture
Your eCommerce systems and architecture was deployed years ago when you only needed to worry about your eCommerce website. It has now become clear to retailers that in order to compete and meet your customer where they are in their purchase journey, the totality of web presence is critical.
If your eCommerce website or mobile experience is tightly coupled with your back-end systems such as your product databases, ERPs, offer management, etc, then it's time to give it a facelift with a modern headless commerce layer that sits on top of everything you already have.
The VUE platform offers the following components:
- An integration server that unifies product content from existing and legacy databases, PIMs and CMSes
- A Content Hub that stitches together and provides a semantic view of product content and information residing in disparate repositories
- An Enrichment Studio that allows category managers to create and manage hierarchical taxonomies as well as classify and tag products into taxonomies using AI, NLP and rule-based categorization features
- A Search Engine that is natively integrated with the Content Hub to deliver personalized product experiences