Headless Personalization at Scale
Conscia offers an API-first Experience Intelligence Engine so that you can create consistent experiences across all your channels.
"We believe that Conscia offers a very innovative, yet practical approach to personalization for our enterprise customers. Our customers not only want to build personalized experiences across channels, they also want the freedom to choose their presentation framework."
Peter Fogelsanger
VP of Partnerships and Enablement, Contentstack
Featured Demo: Personalization with Builder.io
Leverage Builder’s Visual Development Interface in conjunction with Conscia’s DX Engine to deliver a personalized experience that Marketers have full control over
Personalization as a Service
Conscia offers an API approach to personalization, which means that any of your owned channels, including email, web, mobile, kiosks can determine with an API call, the right experience for a customer within their current context. The simplicity of the API concept means that you don’t have to worry about making sure we have the SDK for the framework you’re using. You can call the Conscia API from anywhere.
No need to compromise Marketing experience
Conscia offers marketing and product teams unprecedented control over what your customer should see when and where. Whether you choose to call our APIs from the client-side javascript or server-side, the API response is exactly the same and your digital team can parse through it to render the experience using their favourite client-side or server-side framework.
Component Level Personalization
Conscia allows you to personalize every component of the overall experience based on the user’s context and profile attributes. A component maybe a banner on a page or Product Recommendations that may appear on the website as well as a email that a customer receives after visiting your website. Components can pull in data and content sitting in any API enabled backend system. When you call the Experience API, you ask for which Components you need for your experience and Conscia will package together all the instructions in a json format for you to power your front-end experience.
Balancing Automation with Control
Conscia allows Marketers to recommend content based on machine learning models as well as advanced analytics to generate personalized content and product recommendations such as:
- Personalized navigation based on your real-time intent
- Personalized search results based on your real-time intent
- Personalized content/product recommendations based on your real-time intent
- Personalized navigation based on your interaction history
- Personalized search results based on your interaction history
- Personalized content/product recommendations based on your interaction history
- Customers who are similar to you also bought/viewed
- Similar/Alternative products/content to what you’re currently viewing
- Featured products/content of the day/week/month
There are times when Marketers want full control over the content or information that the customer should see. That maybe because you simply don’t have enough customer signals yet to determine the next best action algorithmically, or simply because there is some other business value that is not possible (at this point) to train an AI model to understand.
Conscia gives Marketers full control over the selection of content that the customer should see at any time in their journey.
Personalize Absolutely Anything.
Content Recommendations
Offer personalized content based on the user's real-time behaviour and historical profile.
Product Recommendations
Offer personalized product recommendations based on the user's real-time behaviour and historical profile.
Personalized Browse and Navigation
Offer personalized navigation based on the user's real-time behaviour and historical profile.
Personalized Search Results
Offer personalized search results based on the user's real-time behaviour and historical profile.
More Fun Features...
Context can be anything
With Conscia, you can base your personalization efforts on real-time context such as device, browser, location, customer traits such as journey stage, segment, propensity scores, and even current events such as superbowl, christmas, black friday sale, etc, limited only by your imagination.
Embed our Experience API in your chatbot.
Say you want to recommend products to your customer based on their real-time conversation with a virtual assistant. You can call our APIs with their real-time context and let Conscia tell you what products you should recommend.
Start your journey to personalize every interaction with your customer today!
Give us a shout.