Personalize not just specific customer segments, for every customer. In other words — 1:1 personalization or hyper-personalization for every individual customer; based on the user’s context and profile attributes. Increase customer engagement by delivering the most relevant experiences using this capability.
Gain centralized control over the experience on all channels (such as mobile, email, connected tv, in store, kiosks, digital displays, etc), not just websites. This makes it possible to power consistent experiences throughout the customer journey and allows marketing teams to reuse personalization logic across channels.
Execute component level personalization, and not just page-level variants. A hero banner, product recommendations, and featured blogs are examples of components. Reuse these components in your personalization logic across different types of experiences that go beyond the web.
Collect first party customer signals from across the customer journey and use machine learning to recommend content that is relevant to the customer. Marketers can configure experiences to use a combination of rule-based and AI-powered logic, thereby providing a perfect balance between curation and automation. Also tailor the experience based on customer’s historical purchase behavior as well as their real-time intent.
Powerful analytics dashboards to understand the performance of your campaigns and A/B tests. These dashboards can be tailored to the specific needs of the organization and provide metrics such as clicks, conversions, revenue, etc by location, device, customer segment, or anything else that is relevant to your business.