Strapi
Strapi Partners with Conscia.ai to Unlock Content Personalization Capabilities
Strapi, a leading Open Source Headless CMS, has partnered with Conscia.ai to give content managers the power to personalize digital experiences, at scale. Content teams use Strapi (100% JavaScript, extensible, and fully customizable) to autonomously manage all types of content. Paired with Conscia, content delivered across channels can be personalized to deliver an omni-channel experience.
Personalization is increasingly becoming a critical piece of modern digital experiences. Through this integration, Strapi and Conscia enable content managers to autonomously manage content personalization at scale across any channels
1:1 Personalization
Personalize not just specific customer segments, for every customer. In other words — 1:1 personalization or hyper-personalization for every individual customer; based on the user’s context and profile attributes. Increase customer engagement by delivering the most relevant experiences using this capability.
Omnichannel Personalization
Gain centralized control over the experience on all channels (such as mobile, email, connected tv, in store, kiosks, digital displays, etc), not just websites. This makes it possible to power consistent experiences throughout the customer journey and allows marketing teams to reuse personalization logic across channels.
Component Level Personalization
Execute component level personalization, and not just page-level variants. A hero banner, product recommendations, and featured blogs are examples of components. Reuse these components in your personalization logic across different types of experiences that go beyond the web.
AI-Powered Recommendations
Collect first party customer signals from across the customer journey and use machine learning to recommend content that is relevant to the customer. Marketers can configure experiences to use a combination of rule-based and AI-powered logic, thereby providing a perfect balance between curation and automation. Also tailor the experience based on customer’s historical purchase behavior as well as their real-time intent.
Advanced Analytics
Powerful analytics dashboards to understand the performance of your campaigns and A/B tests. These dashboards can be tailored to the specific needs of the organization and provide metrics such as clicks, conversions, revenue, etc by location, device, customer segment, or anything else that is relevant to your business.
Explore the Conscia + Strapi Solution
The Conscia team will be happy to help you explore how the joint Conscia + Strapi solution can address your business initiatives.
Reach out to us via our contact page.
Reach out to us via our contact page.