Contentstack
Contentstack Partners with Conscia to Offer Headless Personalization to its Enterprise Customers
Contentstack is the best-in-class Content Experience Platform (CXP) and will be working with Conscia to bring headless personalization to its existing and prospective customers. Conscia’s API-first Digital Experience Graph™ (DXG) orchestrates personalized content across all customer touchpoints from a central point of control, giving business teams an intuitive and powerful way to manage personalization logic.
Combining the Power of Personalization with Headless CMS
"We believe that Conscia offers a very innovative, yet practical approach to personalization for our enterprise customers. Our customers not only want to build personalized experiences across channels, they also want the freedom to choose their presentation framework"
Peter Fogelsanger
VP Partnerships, Contentstack
Personalize for Every Unique Customer, NOT Just the Customer Segment.
Conscia.ai collects first-party customer signals from across the customer journey and offers intelligent tooling to feature content that is relevant to the customer. Marketers can configure experiences to use a combination of rule-based triggers and AI-powered recommendations, thereby providing a perfect balance between curation and automation.
Personalize All Channels, NOT Just the Web
Conscia.ai offers centralized control over the experience on all channels; mobile, email, connected tv, in-store, kiosks, digital displays, not just websites. This makes it possible to power consistent experiences throughout the customer journey and allows marketing teams to reuse personalization and experience logic across channels.
Intuitive Control for Marketing Teams
Conscia.ai empowers marketing teams with the ability to activate personalized experiences without relying on the development teams on an ongoing basis. Marketers can execute and test their campaigns from a single interface no matter what the channel is and be in full control of the customer experience on every channel.
Experimentation & Optimization
Execute server-side A/B and multivariate testing to optimize the customer experience on every channel, avoiding the flicker-effect that is typical of client side A/B testing. Also, pull content variants directly from the system of record, instead of having to define variants within the experimentation tooling.
Understand Content & Campaign Performance
Conscia.ai offers powerful analytics dashboards to understand the performance of your content, campaigns and A/B tests. These dashboards can be tailored to the specific needs of the organization and provide metrics such as clicks, conversions, revenue, etc by location, device, customer segment, or anything else that is relevant to your business.
Explore the Conscia + Contentstack Solution
The Conscia team will be happy to help you explore how the joint Conscia + Contentstack solution can address your business initiatives. Reach out to us via our contact page.