Combining the Power of Personalization with Composable Content Platform
If you’ve launched your website on Contentful’s Composable Content Platform and are now looking to build intelligent and contextual experiences, you’ve come to the right place! Conscia seamlessly integrates with Contentful to provide personalization, A/B testing and Analytics.
Personalize for Every Unique Customer, Not Just the Customer Segment.
Conscia.ai collects first-party customer signals from across the customer journey and offers intelligent tooling to feature content that is relevant to the customer. Marketers can configure experiences to use a combination of rule-based triggers and AI-powered recommendations, thereby providing a perfect balance between curation and automation.
Connected Experience Across All Channels, Not Just the Web
Conscia.ai offers centralized control over the experience on all channels; mobile, email, connected tv, in-store, kiosks, digital displays, not just websites. This makes it possible to power consistent experiences throughout the customer journey and allows marketing teams to reuse personalization and experience logic across channels.
Intuitive Control for Marketing Teams
Conscia.ai empowers marketing teams with the ability to activate personalized experiences without relying on the development teams on an ongoing basis. Marketers can execute and test their campaigns from a single interface no matter what the channel is and be in full control of the customer experience on every channel.
Experimentation & Optimization
Execute server-side A/B and multivariate testing to optimize the customer experience on every channel, avoiding the flicker-effect that is typical of client side A/B testing. Also, pull content variants directly from the system of record, instead of having to define variants within the experimentation tooling.
Understand What is Working and What is Not
Conscia.ai offers powerful analytics dashboards to understand the performance of your content, campaigns and A/B tests. These dashboards can be tailored to the specific needs of the organization and provide metrics such as clicks, conversions, revenue, etc by location, device, customer segment, or anything else that is relevant to your business.