Contentful is as a content platform for digital-first businesses. Conscia.ai is an API First Personalization and Experience Orchestration Engine that empowers Marketing teams to create personalized omnichannel experiences. The integration between Conscia.ai and Contentful allows business teams to continue using Contentful to manage content while personalizing this content within Conscia.ai’s Experience Studio.
Conscia.ai collects first-party customer signals from across the customer journey and offers intelligent tooling to feature content that is relevant to the customer. Marketers can configure experiences to use a combination of rule-based triggers and AI-powered recommendations, thereby providing a perfect balance between curation and automation.
Conscia.ai offers centralized control over the experience on all channels; mobile, email, connected tv, in-store, kiosks, digital displays, not just websites. This makes it possible to power consistent experiences throughout the customer journey and allows marketing teams to reuse personalization and experience logic across channels.
Conscia.ai empowers marketing teams with the ability to activate personalized experiences without relying on the development teams on an ongoing basis. Marketers can execute and test their campaigns from a single interface no matter what the channel is and be in full control of the customer experience on every channel.
Execute server-side A/B and multivariate testing to optimize the customer experience on every channel, avoiding the flicker-effect that is typical of client side A/B testing. Also, pull content variants directly from the system of record, instead of having to define variants within the experimentation tooling.
Conscia.ai offers powerful analytics dashboards to understand the performance of your content, campaigns and A/B tests. These dashboards can be tailored to the specific needs of the organization and provide metrics such as clicks, conversions, revenue, etc by location, device, customer segment, or anything else that is relevant to your business.
Serve content and product recommendations based on deep learning and hyper-personalize your customer's experience.
Personalize every interaction across the customer journey on web, mobile, email and ads at scale regardless of where your content resides.
Unify customer data across digital and offline touchpoints to create a single real-time view of the customer.
Move beyond a website. Create channel specific experiences from a central interface.
Determine how your campaigns are performing across all channels from a one centralized location.
The DX Engine follows the fundamental principles of a headless architecture and keeps content completely separate from presentation. The API delivers a JSON payload and is completely agnostic of the front-end framework.
Use GraphQL to query the DX Engine and be in complete control of how the response is shaped for each front-end, without having to build custom code or resolvers.
Developers no longer need to spend time on integrating with multiple backends in a composable stack. Reduce complexity and eliminate time consuming integrations from your front-end code with a single query.
Conscia's orchestration engine lives on the Edge, offering unprecedented performance and scale. Whether you have a Jamstack or traditional architecture, the DX Engine will fit right in.
Whether your content lives in Contentful, Contentstack, Shopify, BigCommerce or any other modern application (with APIs), Conscia can connect to it via our Universal Connector.