Contentful partners with Conscia to offer Headless Personalization to its customers
Contentful is as a content platform for digital-first businesses. Conscia.ai is an API First Personalization and Experience Orchestration Engine that empowers Marketing teams to create personalized omnichannel experiences. The integration between Conscia.ai and Contentful allows business teams to continue using Contentful to manage content while personalizing this content within Conscia.ai’s Experience Studio.
Personalize for Every Unique Customer, NOT Just the Customer Segment.
Conscia.ai collects first-party customer signals from across the customer journey and offers intelligent tooling to feature content that is relevant to the customer. Marketers can configure experiences to use a combination of rule-based triggers and AI-powered recommendations, thereby providing a perfect balance between curation and automation.
Personalize All Channels, NOT Just the Web
Conscia.ai offers centralized control over the experience on all channels; mobile, email, connected tv, in-store, kiosks, digital displays, not just websites. This makes it possible to power consistent experiences throughout the customer journey and allows marketing teams to reuse personalization and experience logic across channels.
Intuitive Control for Marketing Teams
Conscia.ai empowers marketing teams with the ability to activate personalized experiences without relying on the development teams on an ongoing basis. Marketers can execute and test their campaigns from a single interface no matter what the channel is and be in full control of the customer experience on every channel.
Experimentation & Optimization
Execute server-side A/B and multivariate testing to optimize the customer experience on every channel, avoiding the flicker-effect that is typical of client side A/B testing. Also, pull content variants directly from the system of record, instead of having to define variants within the experimentation tooling.
Understand Content & Campaign Performance
Conscia.ai offers powerful analytics dashboards to understand the performance of your content, campaigns and A/B tests. These dashboards can be tailored to the specific needs of the organization and provide metrics such as clicks, conversions, revenue, etc by location, device, customer segment, or anything else that is relevant to your business.
The Benefits of Personalizing Your Digital Experiences with Conscia.ai
INTUITIVE CONTROL FOR MARKETING TEAMS
AI Recommendations
Serve content and product recommendations based on deep learning and hyper-personalize your customer's experience.
Omnichannel Personalization
Personalize every interaction across the customer journey on web, mobile, email and ads at scale regardless of where your content resides.
Customer 360
Unify customer data across digital and offline touchpoints to create a single real-time view of the customer.
Central Control Over Experience
Move beyond a website. Create channel specific experiences from a central interface.
Continue Using Your Favourite Tools
Campaign Analytics
Determine how your campaigns are performing across all channels from a one centralized location.
A POWERFUL ORCHESTRATION ENGINE FOR ENGINEERING
Headless
The DX Engine follows the fundamental principles of a headless architecture and keeps content completely separate from presentation. The API delivers a JSON payload and is completely agnostic of the front-end framework.
ZERO CODE
Connect to any backend application without writing or deploying custom code. Use javascript expressions and JSON to configure the behaviour of connections and components using our Experience APIs.
GraphQL Interface
Use GraphQL to query the DX Engine and be in complete control of how the response is shaped for each front-end, without having to build custom code or resolvers.
UNIFIED API
Developers no longer need to spend time on integrating with multiple backends in a composable stack. Reduce complexity and eliminate time consuming integrations from your front-end code with a single query.
ON THE EDGE
Conscia's orchestration engine lives on the Edge, offering unprecedented performance and scale. Whether you have a Jamstack or traditional architecture, the DX Engine will fit right in.
DATA Source Agnostic
Whether your content lives in Contentful, Contentstack, Shopify, BigCommerce or any other modern application (with APIs), Conscia can connect to it via our Universal Connector.