Cloudinary + Conscia
Conscia offers Marketing teams an intuitive interface to manage personalized experiences driven by images and videos stored in Cloudinary
Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With billions of assets under management and thousands of customers worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to manage, transform, and deliver images and videos online. Together with Conscia, Marketers can drive personalized experiences while leveraging the full power of Cloudinary’s Transformation API.
Personalize, Showcase and Transform
Marketers can now control which images and videos are seen by which customer as well as how that image or video should be transformed or optimized within a given context
Personalize for Every Unique Customer, Not Just the Customer Segment.
Conscia.ai collects first-party customer signals from across the customer journey and offers intelligent tooling to feature content that is relevant to the customer. Marketers can configure experiences to use a combination of rule-based triggers and AI-powered recommendations, thereby providing a perfect balance between curation and automation.
Connected Experience Across All Channels, Not Just the Web
Conscia.ai offers centralized control over the experience on all channels; mobile, email, connected tv, in-store, kiosks, digital displays, not just websites. This makes it possible to power consistent experiences throughout the customer journey and allows marketing teams to reuse personalization and experience logic across channels.
Intuitive Control for Marketing Teams
Conscia.ai empowers marketing teams with the ability to activate personalized experiences without relying on the development teams on an ongoing basis. Marketers can execute and test their campaigns from a single interface no matter what the channel is and be in full control of the customer experience on every channel.
Experimentation & Optimization
Execute server-side A/B and multivariate testing to optimize the customer experience on every channel, avoiding the flicker-effect that is typical of client side A/B testing. Also, pull content variants directly from the system of record, instead of having to define variants within the experimentation tooling.
Understand What is Working and What is Not
Conscia.ai offers powerful analytics dashboards to understand the performance of your content, campaigns and A/B tests. These dashboards can be tailored to the specific needs of the organization and provide metrics such as clicks, conversions, revenue, etc by location, device, customer segment, or anything else that is relevant to your business.
Explore the Conscia + Cloudinary Solution
The Conscia team will be happy to help you explore how the joint Conscia + Cloudinary solution can address your business initiatives. Reach out to us via our contact page.