The DX Engine empowers business and digital teams to create thousands of variations of content experiences based on contexts that are relevant to their business and deliver these experiences at blazing fast speeds through the Delivery Infrastructure or a CDN of your choice.

DX Engine breaks down experiences into experience components that can be independently contextualized based on the user’s real-time intent, location, behaviour, device or anything that matter.  These individual micro-experiences can then be assembled into templates that can be used across channels.

DX Engine allows you to separate Personalization Rules from the underlying Content and manage them centrally.  You can schedule rules to run during specific time windows to line them up with your marketing campaigns.

In order to deliver consistent and connected experiences across channels, you need a centralized personalization strategy.  DX Engine provides you a central interface to manage personalization for every touchpoint regardless of your content source.