• Composable Experience Engine
  • Digital Experience Graph
  • Connectors
  • Pricing
  • Docs
  • API
  • Video Library
  • Webinars
  • News
  • Blog
  • Our Story
  • Platform

    DX Engine

    A centralized engine for Marketing to orchestrate who sees what content, when and where on every channel regardless of its source.

    Master Data Graph

    Unify data and content from siloed backend sources to create a golden record of your critical ecommerce data.

  • Use Cases
    • Omnichannel Personalization
    • Master Data Management
  • Connectors
  • Pricing
  • Resources
    • Docs
    • API
    • Product Videos
    • Webinars
    • News
    • Blog
  • Our Story
Talk to an Expert
  • Platform

    DX Engine

    A centralized engine for Marketing to orchestrate who sees what content, when and where on every channel regardless of its source.

    Master Data Graph

    Unify data and content from siloed backend sources to create a golden record of your critical ecommerce data.

  • Use Cases
    • Omnichannel Personalization
    • Master Data Management
  • Connectors
  • Pricing
  • Resources
    • Docs
    • API
    • Product Videos
    • Webinars
    • News
    • Blog
  • Our Story
Talk to an Expert
Blog

Functional Components of an Experience Orchestration Platform

Sana Remekie
July 2, 2022

***Note that the following content has been adapted from Sana Remekie’s LinkedIn Post***

Composable, Headless, MACH, oh my!

I have had a few conversations this week about Composable/Headless/MACH architecture and how organizations are aligning to this trend.

If you’re building a ‘composable’ digital tech stack with best of breed applications like a CMS, Commerce Engine, Search and CDP, you need orchestration, more specifically Experience Orchestration.

However, everyone seems to have a slightly different definition of what that is.  I’m going to take a stab at describing some of the use cases that orchestration platforms should address, and more importantly, describe what it is not.  This space is new, so I won’t take offence to anyone disagreeing with me – feel free to share your thoughts.

What is Experience Orchestration?

Orchestrating experiences involves connecting the dots between multiple backend systems to create a unified and personalized experience across all channels.  Here are the use cases that ‘orchestration’ platforms should address:

1. Personalize content sitting in a CMS/Commerce/Search platform by using real-time intelligence from another system.  For instance, content residing in Contentful and customer profile in Segment

2. Connect to one or more back-end systems and expose the full functionality provided by their APIs to consuming applications and front-ends

3. Provide a centralized view of all connections to backend systems including performance statistics, availability, etc.

4. Unify, enrich and optimize content from one or more legacy systems for front-end consumption

5. Reshape the API response from backend systems to fit the needs of the front-end (only if needed).

6. Act as an Experience Gateway by providing a unified Experience API to multiple back-end systems so that the front-end does not have to concern itself with connecting to multiple APIs

7. Create a single view of the customer by tracking and aggregating real-time interaction data from omnichannel touchpoints

What Experience Orchestration is Not?


Decomposing the front-end (built using a very specific technology such as Next.js, Vue.js, React.js or another frontend framework) into multiple visual components that each connect to a single backend.  The front-end must be decoupled from the back-end in a composable architecture. Orchestration must be headless or it defeats the purpose of enablement a headless/ decoupled architecture.

In a Composable stack, there is absolutely a very well-defined place for a ‘Visual Layer’.  For instance, our partner Builder.io very clearly positions itself as the Visual Layer for headless backends, but let’s not confuse that with orchestration

Read Full Post on LinkedIn

Experience Orchestration Approaches
The Wrong Way of Doing Experience Orchestration
Previous Article
The Need for Marketing Led Experience Orchestration in the Headless Digital Stack
Next Article

39 Advance Road
Toronto, Ontario, Canada
M8Z 2S6
(877) 500-6544

© Copyright 2022
Linkedin

Company

Contact Us
Privacy Policy

Resources

User Guides and Documentation
API Docs
Product Videos

Solutions

Intelligent Recommendations
Search Personalization
Headless Content Personalization
Single View of the Customer
Content Aggregation and Optimization

How Does It Work?

What is Experience Orchestration?
What is a Digital Experience Graph?
DX Engine
Universal Connectors
We use cookies to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. View our Privacy Policy
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT