Unify customer data from various organizational silos such as your CRM, offline transactions, behavioural data and website profiles, and make it available for your entire MarTech stack via APIs
Access all your data and content using Restful and GraphQL APIs
Conscia is built on a micro-services architecture allowing you to connect to all your existing applications
Unified customer profiles allow teams to truly understand the customer and supports better targeting and engagement.
Learn about industry trends via our blog
Excerpt: Over the last few years, tech behemoths like Facebook and Twitter have come under increasing scrutiny from regulators, pushing them to strengthen their security and privacy controls and be more transparent about how they handle customer data. Legislation, such as GDPR
A drag-and-drop interface for your marketing team to create and share audiences with all your marketing channels.
A comprehensive Customer API that provides a current, real-time view of the customer.
Your data science and analytics teams can access the golden customer record so that they can run analysis and machine learning algorithms to better understand customer behaviours.
Your website, mobile applications and marketing automation tools can all access the customer profile in real-time in order to send targeted messages and offers to your customers.
Our customers use Conscia’s CDP and Personalization Engine to build truly relevant, consistent and continuous experiences across all channels.
Learn about industry trends via our blog
Excerpt: With the deprecation of the third-party cookie, the increased scrutiny on tech giants like Facebook around questions of customer privacy, and new limitations on brands’ abilities to track customers’ browsing behavior across the internet, the pressure is building for
| STARTER | PREMIUM | |
|---|---|---|
| Behavioural tracking included | --- | YES |
| Track API to collect customer signals | --- | YES |
| Analytics Engine included | --- | YES |
| Personalization Engine Included | --- | YES |
| Create Unified Customer Profiles | ||
| Onboard customer profiles from custom and legacy applications through MESH APIs | YES | YES |
| Onboard customer profiles from custom and legacy applications through batch file import | YES | YES |
| Ingest historical transactional data from legacy and enterprise systems | YES | YES |
| Ingest 2nd / 3rd party data | YES | YES |
| Data Cleansing & Transformation | YES | YES |
| Resolve Identities and De-duplication (deterministic and probablistic) | YES | YES |
| Persistent Anonymous profiles (with customer consent) | YES | YES |
| Customer Identity Graph and De-duplication | YES | YES |
| Individual and account-level profiles for B2B use cases | YES | YES |
| Define and Manage user profile relationships with other entities | YES | YES |
| Event-based updates to customer data via Webhooks | ||
| Enrich Profiles | ||
| Create Audience Segments with an Intuitive GUI | YES | YES |
| Ingest User traits including scores from data warehouse / enterprise systems | --- | YES |
| Compute behavioural, emotional, loyalty traits | --- | YES |
| Flexible schema for customer profiles | YES | YES |
| Segmentation and Audience Creation | ||
| Hierarchical segments | YES | YES |
| Audience Builder UI for non-technical users | YES | YES |
| Create audiences based on all customer-level traits and computed scores | YES | YES |
| Segment level insights | --- | YES |
| Cross-Channel Activation (Share profiles with other systems) | ||
| Share data with other enterprise systems via batch exports and webhooks | YES | YES |
| GraphQL APIs to access all data collections + relationships | YES | YES |
| Real-time triggers | --- | YES |
| Customer 360 View | --- | YES |
| Audience 360 Dashboard | --- | YES |
| Data Export to Data Warehouse, BI platorms for advanced analytics | --- | YES |
| Security and Privacy | ||
| GDPR Compliance | YES | YES |
| ISO 27001 | YES | YES |
| CCPA Compliance | YES | YES |
| Role-based Permissions | YES | YES |
| Granular / Record level permissions | YES | YES |
| Secure data access through APIs as well as through Control Center | YES | YES |
| Connectors are designed to use a complex combination of security providers, cache and processors to ensure proper security mapping. | YES | YES |
