Read the full article on CMS Wire: https://www.cmswire.com/digital-experience/personalization-where-data-and-content-intersect/
Today’s post is by Colleen Scollans. Colleen is a Marketing & Digital Transformation Consultant. She loves to advise on the strategic and operational aspects of Marketing. She is passionate about driving business transformation through a data-driven and customer focused modern […]
Excerpt: The one thing any digital property needs to do, regardless of channel, is to serve content. The kind of content it serves depends on what kind of experience you are building. If you are building an ecommerce experience, you’ll […]
These are unprecedented times. The Covid-19 pandemic has changed the way we work and how we live.
An eCommerce stack typically consists of components such as a product catalog, order processing, payment gateway, pricing engine, campaign management and merchandising. The all-in-one eCommerce suites bring all these components into a single monolithic platform, and traditionally, content management has been an afterthought. Even home-grown eCommerce platforms have a track record of focusing on basic product information management and not giving much thought to rich product or marketing content.
In this article, Sana Remekie discusses the need to have an omni-channel content strategy and the role that headless CMSes have in this ecosystem.
In today’s digital first economy, organizations are trying to transform customer experiences on an increasing number of digital touch points. As they set out to achieve this onerous task that everyone is calling digital transformation, organizations face various challenges.