Understand campaign performance, get a 360 view of your customer, analyze experimentation results and take advantage of content intelligence with Conscia's Insight Engine
Conscia gives you a 360 view of your customer assembled from all of the information you have gathered about them from your CRM, engagement signals on all channels, surveys, registration and web forms, etc. This includes raw data as well as computed traits such as recency, frequency, momentum, intensity, lifetime value, propensity to purchase and anything else that is relevant to your business. This profile view is available via real-time APIs to all your applications.
It is important to understand the overall engagement levels of your audience segments in order to plan out your campaigns. Campaign analytics in Conscia provides a bird’s eye view of how your customers are responding to and engaging with your campaigns. Every use case is slightly different as far as what metrics are relevant, but here are some common examples: Clickthrough, Impressions, Time Spent, Conversion, Revenue Generated, Social Shares, etc
To gain a deeper, in-depth, view into performance, each campaign metric can be further refined by: Customer Segment, Journey Stage, Demographics, any other customer attribute that is relevant to your use case. Additionally, you can get a timeline view of each metric to understand campaign engagement overtime.
As you engage your customers on multiple channels, you will create campaign tracking codes on a channel that have not yet been linked to Conscia. For instance, you may have created several campaigns that are created and executed via mail chimp and some that were created for your web channel that relate to a single topic such as ‘New Moms’. The challenge is how do you create a 360 view of your campaign performance across all channels.
Most marketers will share the pain they go through when making sense out of all the tags to report on campaign performance. Conscia allows you to create a catalog of all your campaign tags and relate them to each other so that you can aggregate metrics across various channels. You can also enrich your campaign tags with metadata such as campaign date range, initiative, owner, etc allowing you to create reports that can be sliced and diced in a myriad of ways.
Traditionally, created computed fields and associating them to a customer is a very technical task, performed in most organizations by your data science team. Conscia empowers non-technical members of your team such as business analysts, data analysts and even savvy marketers to define aggregations and computations with a zero-code interface where they can create or customize customer traits and scores such as Life Time Value, Brand Affinity, etc.
We believe that you own your own data and should be able to access it anytime you like. We can export your full data set on an agreed upon schedule so that you can pipe it into a data warehouse or BI tool of your choice.
Every modern platform offers webhooks to facilitate integration. Conscia can plug into any webhook offered by your existing channels to send real-time customer data and events to an HTTP endpoint.
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